Media Management Program Is The First of Its Kind in Canada
So you’re debating between a media management degree, diploma or certificate? Centennial College may help to settle that debate with its Advertising – Media Management, which is not only a respected Graduate Certificate program but also the undertaking of its kind in Canada.
“Centennial’s Advertising – Media Management courses provided me with the skills that today’s demanding Advertising Media industry requires,” sums up Kyla Hutchings, a 2012 graduate.
Here is a closer look at some of the most essential aspects of the program.
- The combination of advertising and communications as well as fundamental media management courses sets students up for roles in strategic media planning and buying.
- Because the offering takes just three semesters to complete, it is intensely placed and features hands-on and intensive industry-approved courses.
- One of the key focuses is on consumer-driven communication channel choices, such as mobile platform, for advertising messages.
- Specific courses within the offering include: Integrated Marketing Foundations, Media Research Data and Analyses, Introduction to Media Planning, Media Account Administration, Media Buying and Reporting, Media Advertising Negotiation and Sales and more.
- Practical training is an important part of the program and students get to practice on professional software.
- Software and other tools that benefit students are housed at The Centre for Creative Communications, from where the program is facilitated.
- The Interactive Advertising Bureau recognizes Centennial College as offering the most breadth of interactive/mobile curriculum.
- The Media Management program boasts a real world experience through its Field Placement, which actually takes up the entire final semester.
- During the Field Placement, students work in an agency, performing real work tasks and polishing their skills, which may lead to career advancement.
- Even before heading out on their field placement, students gain a real world experience via Tilt — the student-run communications agency.
- Once they are set to graduate, students are able to: develop an expertise in reaching target audiences with a creative message, and employ their business and negotiating skills on behalf of advertising clients to achieve strategic results.
- After completing each Media Management course, students are fully prepared for careers with advertising agencies, independent media management companies, marketing companies, multimedia owners and sellers, research companies, advertisers.
- Some companies that have hired Centennial College grads include: PHD Canada, Mindshare, Media edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom and UM.
- Qualified graduates may be eligible to participate in an articulated program with selected universities, institutes and professional associations. The Advertising – Media Management’s partnership with Australia’s Griffith University allows graduates to apply academic credit towards further study.
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