High Profits Are Returned By Means Of Low Cost Every Door Direct Mail
Every Door Direct Mail promotions are cheap and is a USPS bulk mail program provided by the local post office and it helps a lot of businesses. Targeting every house and business becomes a breeze with the EDDM. You can choose an area that interests you as free maps are available and start sending mails that way.
The cost is really low as $0.175 per card or flyer. This is the main benefit. Another benefit is that there is no permit requirement along with no necessity of imprinting addresses as it goes to every house. Unlike traditional mail that takes days , EDDM is one day delivery.
Of course, there are some regulations. The rules for this USPS service are simple and will benefit you by attracting more attention than a large 5.5 X 8.5 postcard or flyer. The mailing size for each piece has to be 6.125 tall or longer than 11.5. You can make your own size of postcard or flyer as long as you meet these specifications. The most common sizes are 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7 and 9 x 12. All sizes cost the same to mail at the low cost of $ .175 cents. These large sized postcards should be printed on heavy postcard stock so they dont feel cheap. Heavy 14 Pt. or extra heavy 16 Pt card stock is recommended. The maximum weight is a generous 3.3 oz. per piece. Cards must be bundled in 50 or 100 flats and delivered to the post office of your choice. The maximum quantity you can send out from each post office is 5,000 pieces per day. You can select as many post offices as you want and mail more.
As long as the rules are met you can decide on if you want to mail brochures or catalogs. These postcards will surely stand out of the crowd as it is larger than your regular flyers. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 postcard and about $ .09 cents cheaper. You can bulk mail to all homes and businesses in a mail carrier’s route. Each zip code has many routes. Individual postal routes vary so pick the ones that best fits your need. One carrier distributes to somewhere in between 300-600 homes.
An EDDM promotion is an excellent value for getting your message out and increasing new and old customers as well as increasing sales. Everybody looks for a bargain so advertising and branding with Every Door Direct Mail is a win, win deal for you and your customers. If you develop a low cost monthly mail promotion with a good promotion, a call to action and an expiration date new business will come to you.
TIP: Any marketing promotion should be for at least 6 month so people remember your brand and look forward to your next promotion. This builds your reputation and gets people talking. Try EDDM and see how this low cost service can bring high profits your way.
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