A URL shortener is essential for Twitter promos
So you have this particular landing page that you want to promote via social media. The problem you have is with the length of the page URL. As a website owner you would have seen how certain pages acquire massive lengths and they don’t make any sense. You don’t want to paste such URL links in social media because you feel that they may not attract clicks at all. And you are not wrong in this assessment. But there is a solution available in the form of an URL shortener. A short URL attracts much more attention than a long one and this fact is proven.
Twitter is one of the most popular social media platforms and it provides a great way for you market and brand your online site. However, Twitter just has one issue that it only allows you to post up to 140 characters. Now if your webpage URL is too long, you may not be able to fit it into these 140 characters. And even if you manage to, there would be no space left for writing anything else. And if you just post your webpage URL in Twitter, no one is going to bother with it. The entire exercise would be an exercise in waste. Anyone who promotes links through Twitter thus uses a URL shortener.
Creating a short URL is fairly easy and you don’t need any coding or technical knowledge. Everyone knows about bit.ly, but it is just one of the sites that work as URL shortener. There are many more such websites where you can get your page URL shortened. And all you need to do is paste your page URL in the space provided. Click on submit (or any other button given in the website) and a short URL will be created for the page. You can now copy this shortened URL and paste it in Twitter. And there will be plenty of space available for typing other content.
Posting on Twitter has many benefits, but you need to know how to post. Direct sales pitches on Twitter invariably result in you getting a lot of flak from your followers. Hence, what you should focus on is offering content that is related to your business. The content can be in the form of a user guide that you have created or it can be a blog written by an authority in your niche and so on. But most importantly, you need to use a URL shortener to paste the link to wherever you want your followers to go. A short URL is a must in such situations.
Even the best URL shortener websites offer free services. So, if you are asked to pay for this service, you may refuse to and look elsewhere. Websites that help creating short URL get a lot of publicity as it is and they don’t need money from you. And the benefit that they provide is immense for your business and branding efforts. Try today and get used to this concept.
A short URL is critical for you if you use Twitter for promotions. Use a URL shortener website and a small sized URL for your page can be created in less than a second.
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