Suning Shanghai Yongle Nanzu the largest supplier of store opening Day – Wing-lo
Suning Appliance September 20, 2005 announced, Suning Shanghai Changning store to officially open on October 1 welcoming. This shows that the punishment had tried to suppliers Yongle way to stop the practice of Suning's largest store opening has failed. However, Suning side expressed its willingness to compete with the Wing-lok in the way of communication.
While Suning Appliance in 2002, entered Shanghai, but Shanghai is the only city here has a flagship store is not the place. "Suning's expansion of development, but only Shanghai and other cities in different models using the Wal-Mart, from opening the community stores, downtown shops started." Suning CEO Sun Weimin said, "Changning store opening marks Suning the development of Shanghai into a new stage. "
Based on this, as Shanghai Yongle electrical appliance chain of the Mother of course, actions against the opponents. September 6 with the Sept. 13, Wing Lok twice its more than 100 suppliers to issue Commercial Mail, require suppliers shall not store this year to provide resources to support non-Wing-lok, otherwise required to Paradise to provide resources to support punitive , and to require suppliers to reply within 3 hours.
The first letters Direct Mail for Paradise, some suppliers believe that Paradise is to provoke "bickering", they will not be too care about this Direct Mail, after all, every country the United States, Suning, Yongle one of the key chain The store opened, there will always be linked to adopt similar measures. The United States as the country store when it opened in Nanjing Xinjiekou, Suning had taken a similar approach, but only a very few suppliers of the ultimate violation be punished.
Similarly, in Paradise, after issuing the second letter Direct Mail, Wing-lok, Chen Xiao, chairman of the "Daily Economic News" said, whether the provisions dealing with suppliers by Direct Mail, depends on the scene when it opened again at decision.
Also in the Direct Mail Yongle second letter sent to the supplier, the Suning Appliance 179 vendors have signed 177 Changning settled in Suning stores. "Paradise support send Direct Mail stop supplier of Suning, which is not possible, the supplier can only provide services for the Paradise." Shanghai Suning Appliance, a manager said.
Since then, Shanghai Ling Guosheng, general manager of Suning Appliance in the media of "coercion", the body pulled from a material revealed the general situation of its promotional products, promotional products, including mobile phones, air conditioning, refrigerator, color TV and digital products. Meanwhile, Suning To prove the vendor will support the Changning store, please Sony, Sharp, Motorola and other vendors on the spot to meet with the media. Suppliers said they would only consider the overall situation, not ignore some of unilateral acts of commercial channels.
However, Suning have not underestimated the rival Paradise. Changning shop in preparation for the opening, Sun Weimin once again came to Shanghai for the opening of new stores governor array. Need to "shop I went to the city governor Su Ning has two arrays, Shanghai is the first." Sun Weimin said.
Sun Weimin said, with regard to the country the United States, Wing-lok joint procurement concerned, GOME has a few days before high-level aspects of communication, I hope the next and also to communicate high-level Paradise, including the supplier can talk about the Wing-lok to prevent the issue. "To communicate with the Wing-lok, etc. This does not mean that no competition between us, but rather through communication, negotiation to take a more rational way of competition."
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