Failures In Fundraising Using Calendars That You Should Learn From
Failures, beyond being painful for some, are important lessons for us all. If you want all your fundraising ideas to work well, it is best to learn from past failures in fundraising so that you do not repeat the same mistake yourself. In this special lesson about fundraising calendars, I will show you several failures in design that you should learn from. By learning from these past failures, you should be able to follow the right path that will benefit your fundraising calendars. So read on and learn from these mistakes.
• Getting too boring – The most basic failure that anyone can really commit with their fundraising calendars is being just too boring. Some calendars can just really look unremarkable. They will just look like a color calendar with pretty pictures and that is about it. This is usually a symptom of using too many calendar templates and pre-set formats.
To beat this, all you really have to do is to not use templates. Throw out your calendar templates and do something on your own. Do not copy or find inspiration from anything else. Just sit down and develop something yourself. More often than not, you will produce great and new color calendar concepts that won’t be as boring as those “canned” designs.
• Getting too cute and corny – Another very big failure in fundraising calendars are the designs just get too cute or corny. Believe me this happens. Sometimes that dressed up kitten is too much, or the baby collection dressed up as vegetables is not as good looking as some would like. To sell calendars with this kind of theme, it is best to always practice good taste and be artistic about it. Do not just put together cute things to see if it works.
• Getting too functional – Other fundraising calendars have failed because they get too functional. While there is nothing really wrong with a functional calendar per se, a fundraising calendar though that gets too functional is basically equal a boring custom calendar. If it just date tables, times and text, then no one will really think of your calendars as special. They will just be like other run of the mill calendars out there, with the only difference that you are selling it for a cause. So never just make your calendars functional, always add something that makes it special so that it will not be just another tool.
• Getting too “cause –centered” – Other fundraising calendars can sometimes get overboard with its cause. Even really worthy calendars that discuss important human issues will still fail if everything about the calendar is about that cause. Not only will it get boring, but it might not be applicable for display for some offices and homes. So do not get too “cause centered” with your fundraising calendar designs. Add a separate “cause” page in the calendar, but populate the rest of the calendars with images and text that are appealing to them.
• Getting too raunchy – Finally, one of the biggest mistakes that some designers for fundraising do is to sell fundraising calendars that can get too raunchy. While there is nothing wrong with selling color calendars with beautiful models inside them, there is a line between good artistic taste with this theme and just plain old pornography. So if you are using a theme like this, try to always aim for that artistic and emotional style. Do not just post pictures of sexy people, you will only be limiting your reach if you do that.
Great! Learn from these mistakes and avoid them. Hopefully, you should be able to choose the best and most appropriate theme for you without encountering these kinds of trouble.
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