End of the year ending battle Suning Guo official U.S. line of exchange that war
As expected, with the reporter, in December year-end appliance business war ending the war early start. November 30,
Suning Electric announced that it will play this weekend more than 260 stores across the country launched a comprehensive theme of "sharing Suning 15th anniversary of the festival, carnival 360-degree experience" on a large-scale celebration activities. At the same time,
States United States Dianqing Corporation also announced the 19th anniversary of "passion in December, every day feast" large
Marketing Activities will be held Dec. 1 from across the country simultaneously, end of the year will be Suning Appliance fighting directly confront the United States and the National round detonated.
Hebei branch, according to general manager of Suning Appliance Song Xingdong introduction, the celebration will be on Suning full "Open and food", more than 6 billion yuan of the total equipment volume, 10 billion total ones who enjoy all of these generous ten shows decisive Su Ning Feb determination. The whole event including the full month to'll buy every day, millions of gold grand prize, 10 million donation, and many other highlights. Song also said Su Ning, the company completed the whole chain of one month in advance and
Sell Program, this is no longer the December sales profit is based
Assessment Branch performance indicators. The Ming Suning said consumers around the set back
Promotions Activities, efforts will be unprecedented.
Suning's in a list of the Anniversary of the Month, you can clearly see: the in December, Suning every day in each city will give away a 1500 gift of 90 cities in 31 days calculated to the total number would send the gift to reach nearly 4.2 million copies. Suning also major suppliers and the broader market in 2005 signed an agreement in the custom models will be fully realized in December,
Haier , Whirlpool, the United States, and Chun-lan, Panasonic,
Skyworth , Hisense , Siemens Samsung, Sony , Association And other manufacturers will provide a very attractive price-volume products.
Move for Suning, Gome has no weakness. According to Liu Jian, general manager of Hebei Gome, during the end of major operations is unity of the country a large-scale marketing campaign, is this year's last major Pratt & Whitney none other action. Not only new products, special products, mainstream popular products supply adequate, and most goods are carried out prices, flat screen TV,
Mobile , Computer , Refrigerator, Washing machine , Small appliances and many other categories none other the average rate of 30% or more; the same time, the event, coincided with the 19th anniversary of GOME Electrical Appliances Corporation Dianqing occasion, some activities will also be featured have appeared during this period.
With the industry analysis, Suning, two power sources within the United States, one-on bayonet fighting giants will bring the war home appliances nationwide upgrade. The Campaign Suning, Gome had to ground the first anniversary of an unprecedented battle started, in fact, the two chains is the basic layout in a market after the completion of the first large-scale war front. Competition channels while they are owned by their respective manufacturers Resource Competition. So tragic
Competition
I am afraid for what is not good news for manufacturers, dogs fight, the consumers benefit, but the final defeat of fear or manufacturer, not without concern on behalf of some manufacturers.
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