Why are new standards for cosmetics, thunder, little rain – cosmetics, anti-wrin
New Year begins, many new regulations, standards have introduced a number of years ago, the standards have been issued to the execution time, but to visit the market, the most direct sense of the rules or a lot, do much.
Standing above the crowd of new regulations
Last week by the Bureau of the Ministry of Health public consultation on oversight of "cosmetics label management practices" end of the publicity, when the media enthusiastically participated in the "nearly a hundred disabled words", the more consumers in the question: disable the "special effects, all efficiency, oil control, in addition to mites, improve endocrine, anti-wrinkle, "not tantamount to an existing cosmetics advertising catch Though the subject, but how? Has been doing a good job of advertising you can change by saying, how violations of punishment?
Cosmetics counters in major shopping centers in the capital, reporters saw the "special effects, super" and the "anti-wrinkle, oil control" and other words are very common in cosmetics ads, L'Oreal directly to the "anti-wrinkle" for product name, almost all brands have their own "oil control" series, "special effects" lip balm, "nursing times" Cream. New regulatory requirements "than SPF30 sun protection products can only be marked SPF30 +", while the market Biotherm, Shiseido and so most of the brands have SPF50 or higher sunscreen.
Turn on the TV, almost all the well-known cosmetics advertisements alleged breach, even if the terms used and the words do not exactly banned, but the meaning is often exactly the same, such as Oil of Olay with "repair fine lines" instead of "to eliminate wrinkles," etc., and " neonatal skin, "" acne can not see the "other view is more exaggerated than the banned words.
Are directed advertising, in August 2006, the National Radio and TV, SAIC issued a rectification decision to require all radio and television organizations are not allowed to broadcast on drugs, medical devices, breast enhancement, weight loss, increased product TV shopping ads . The six months have passed, turn on the TV, "immediately have a perfect body," the Royal Li-Mei underwear, "to walk the equivalent of jogging, bending over the equivalent of sitting up, feeling a hot flush," the Ting Mei shaping underwear still hit.
"Be without rules" rule
Recently, the new "rice noodles frozen food industry standards," released on June 1, all without the bulk package frozen pastry products may not be on sale, bulk frozen dumplings, rice balls, etc. is expected to end "naked sales" career This is also standard on the 2004 edition of "frozen food must be marked in bulk manufacturers, ingredients, production date, shelf life" under the second upgrade, however, has issued more than 2 years old standard implementation be?
In Jiang Zhaikou MerryMart supermarket, the reporter saw, bulk frozen dumplings, rice balls, steamed buns, dumplings, pumpkin pie, etc. Although all the dust cover, but many in the open, covered with the printed label years of production on a column, but none filled out the figures and no shelf-life tips.
In the Zhongguancun Carrefour, the reporter found more than ten kinds of frozen dumplings, production date labels are printed as "November 13, 2006," and promoters moved two bags of a "Yasui" frozen dumplings, directly opened down left half of the dumplings into the compartment, this bag of dumplings packaging production date of "October 3, 2006."
Similarly, the food industry such a "set without rules" of the new regulations in the past year and many, such as dairy products "no fresh order" is still a tranquil, "fresh" prefix dairy products are still hot marketing. Ministry of Commerce issued last December's "on behalf of the domestic trade of cocoa butter chocolate industry standard" was that these products will lead to Qi Cheng "marketing name", but 2 months later, in addition to Nestle chocolate wafers and a few other products in the name after brackets (on behalf of the cocoa butter), the vast majority of products still wears a "chocolate" jacket, in front of major supermarket brands have more than 1 per "chocolate" for sale.
Standards are on paper
Industry challenge: the Ministry of Commerce, National Standards Commission, the Merchants Association and so on of many of the "New Deal" for the industry to respond to inadequate.
I am Frbiz Site writer, reports some information about glued hair extensions , keratin hair extension.
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