Yongcheng appliance market price war, war service comprehensive upgrade – Five S
In various home appliances, "your Changba me play," the seasonal transition, the Yongcheng and services, household appliance market, price wars are secretly fighting a comprehensive upgrade. September, Tianyi shopping district will further increase in a business area of more than 10,000 square meters of comprehensive home appliance store??? Five Star's flagship store in Ningbo. Yesterday
(August 14, 2007) Supplier of the General Assembly, the Five Star at home and abroad on behalf of about 120 manufacturers signed a 80 million yuan purchase a large single. Industry sources say that the opening of flagship store Five Star Appliance market competition will make the city a further upsurge was set off.
Price wars scratch "clearance sale" wind
Clothing and footwear sales usual "clearance sale" wind, blowing the consumer electronics market this summer. With access to seasonal sales of household appliances, electric fans, small appliances and other seasonal goods cooling face low season, while autumn and winter home appliances and upgraded a large number of new products started shipping, the city focused on the large household appliance market, air conditioners, refrigerators, washing machines, color TV and other commodities price promotions to attract more consumers.
Very sensitive to seasonal air-conditioning is a price war, "main", some stores to buy air-conditioning in the weekend, sending electricity, oil dragon gifts, or even the "TM" as a major strategy for air-conditioning sales ; also store launch air night market share of costs to send to fight the activities, after the purchase air conditioning business for delivery, an industry that "is actually sent back to fight the charges in cash sales." Five Star even offered to sell all the air is 8.5 fold, other inventory, sample more by "clearance sale" of the form of promotion. If one sold a 4.8 fold sample dispenser. It is learned that the price war, there are more than 200 domestic and foreign famous brands to participate, many manufacturers such as Samsung, Sharp, Siemens, Mitsubishi said it will come up with the latest product best help out.
War service access system to introduce a goods
As long life cycle of goods appliances, consumer demands for its services is also rising. At present, such as five-star, Gome, Suning, Yongle and other consumer electronics stores on the scale with suppliers to establish a close working relationship on the set of after-sales service in the appliance security system; and to distributors, sales agents based in Ningbo, home appliances market , as an independent business dealers, the market square of the operating account of the binding is weak, this, this summer, Jiangdong Ning Dong industrial and commercial products where the implementation of home appliance market access system on the market in a relatively fixed place of business users to implement industrial and commercial registration, the establishment Cable Card and a listing of sales of goods shipped Account System. "If quality problems occur appliances, consumers can identify home appliances voucher distributors, manufacturers, easy to preserve their own interests", Ning Su Xu, director of East Commerce and Industry, said Yong.
In addition, the store service is not on the promotional merchandise ambiguous, the merchants said sales during the various models are genuine stock machine, normal enjoyment of "Three Guarantees" service, absolutely not to defective repair machine models posing as genuine discount.
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