Setting up an e-commerce business online
E-Commerce is growing into trillions of dollars a year and the growth chart shows no sign of abatement. From generic stores which sold everything, the market today is headed towards an influx of specialty stores focusing on smaller niches and more carefully chosen products. Genres like health and wellness, fitness, electronics, gaming, auto ancillaries, fashion accessories, and kids products are enjoying great popularity as specialty stores. If you’re looking to set up an e-commerce business online, it isn’t difficult! The hard work has all been done by the industry leaders. Now getting started is just a matter of plugging into the system.
The easiest way to get started selling online is to sign up as an affiliate with the retailer of your choice. All the top online stores – eBay, Amazon, and all of the top players – have affiliate programs. Signing up is mostly free and gives the user an affiliate code to be used to link to the product while putting up the catalogue on his own site. Amazon also has a program called an aStore, which can be created from your Amazon control panel and the code can be easily embedded onto your new store. If you’re taking professional help in creating a webstore, you can use any of the dozens of WordPress plugins or the third party carts which integrate with the affiliate network of your choice. Then it’s just a matter of choosing the products you’d like to feature on your store, and choose the layout based on how you wish your site to look and feel to your customers. The good thing about getting started as an affiliate is that the parent company will handle all of your finances since the business is being routed through to them, and depending on the percentage of commission you’ve signed up for, the money will get credited monthly into your account.
Once the store is set up, the next task is to promote your store. The easiest and most effective marketing strategy in today’s times is the use of social media. Create accounts for your new store on all the popular channels you’re comfortable with – Twitter, Facebook, Instagram, Google Plus, and Pinterest – and devise a strategy to have content flowing continuously via your social media channels. If you have a budget for marketing, you can use a part of it to promote your online profiles to acquire fans. Otherwise, you can get the same result by putting in hours each day and making sure the word spreads. Both strategies work – depends on how you wish to pursue promotion of your channels. Getting your new store to rank for the keywords you choose is quite a difficult task and cannot be achieved quickly for competitive terms unless you have a large budget. Adding content to your site, putting out press releases, and staying active on social media are tasks you can do either yourself or with a small budget. Over time, the ranking will improve.
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