German Grocery Store Nah & Frisch Installs NoviSign to boost in-store sales and advertising
1888 Press Release – Nah & Frisch supermarkets chain implements grocery store digital signage to revitalize the way they market in-store to their customers.
Hamburg, Germany – Nah & Frisch (N&H) implements grocery store digital signage to revitalize the way they market in-store to their customers. Before digital signage, N&H personnel had to update, print manually and replace paper price labels and shelf signage. Because the manual process of updating the printed signage was time-consuming, N&H looked for a more effective way to manage printed promotional and pricing signage.
The Solution
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After research, N&H found NoviSign’s cloud-based digital signage software. Using NoviSign’s CMS, N&H could now digitally create their ads and pricing promotions and send them remotely to all screens.
N&H installed (15) 23″ Retail pricing display and promotion screens. On the retail shelf, displays live and accurate product prices with descriptions were digitally displayed with a combination of video ads playing in the background for added visual appeal.
500 NIT ultra-bright, double-sided displays were hung from the ceiling to highlight weekly fruit and vegetable sales and promotions to drive traffic and sales for the produce department.
The Results
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After implementing shelf display screens, N&H saw time savings, efficiency and accuracy. Because retail shelf screens change in real-time, personnel no longer need to update, reprint and install labels. N&H management can launch daily flash deals. This new level of grocery store marketing helps N&H promote more targeted product sales.
The new screens improved N&H’s customer engagement from the shoppers’ perspective. This engagement improves shoppers’ in-store experience. In addition, N&H can offer accurate items and information like components, nutritional value, price per unit conversion and expiration date by embracing digital.
About NoviSign
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NoviSign’s Digital Signage Software makes it simple to manage dynamic digital signage campaigns, from the cloud to web-based digital signs at any location.
Create stunning digital signage using NoviSign’s online studio, a feature-rich web-based digital signage application. Easily create and update dynamic content such as live social media feeds, data-driven content, entertaining interactive social walls, and media-rich zones with movies, RSS feeds, HD photos, scrolling text, weather, and more by utilizing any of the more than thirty available drag-and-drop widgets.
https://www.novisign.com
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