Chinese underwear Town – China Wood texture – PROJECT CASE Manufacturer
Over the years, Yanbu district offices in order to focus on cultivating and developing industry-based underwear new economic growth points, taking a new road to industrialization, the implementation of brand strategy, the realization of regional value-added. Yanbu is the China Textile Industry Association, China Garment Association awarded the “Chinese underwear town”, is classified as professional, Guangdong Province, one of the town of technological innovation test. Chinese underwear 15 consumer-led brands, underwear consumer brands in Yanbu accounted for 7, the products are exported to more than 30 countries and regions around the world. Yanbu underwear has gradually formed an industrial cluster, is moving toward large-scale, intensive production.
1, Yanbu Underwear Industry Status
After two decades of development, Yanbu underwear underwear industry and international exchanges and cooperation with renowned enterprises have continuously accumulated a wealth of production experience and strong technical force, from simple processing to gradually transition to managing their own brands. According to incomplete statistics, the existing Yanbu underwear 102 enterprises and associated enterprises, with all kinds of sewing machines, more than 15,000 pieces (sets), employing more than 2 million people, underwear up to 10 million dozen annual production value of 20 billion yuan, Yanbu industrial output value accounted for 30% of the street, underwear exports 12 thousand U.S. dollars. Purple Brandy has successfully established, the United States thinking, Sha Lin Ni, Olivia in accordance with, according to the Ni, Diana, Carrie poetry, sisters and many other lingerie brands, technology and equipment from manual and semi-mechanization to mechanization, automation, changes in the direction of electronic information, the production scale to enterprise transformation from a family workshop. Yanbu underwear in new product development, design and production levels have been on an international competitive edge in world markets occupy an important position.
In the underwear of the production, operation, the Yanbu gradually formed five advantages:
(A), location of geographical advantage and historical basis. Yanbu is located between the cities of Guangzhou and Foshan in the transport corridors connecting Guangzhou and Foshan cities – Guangzhou-Foshan Highway and Guangfo highway under the action of radiation, wood, plastic, electrical appliances, cloth, furniture and other large specialized market in the emergence along the highway, thus gradually become a full of business opportunities in the “Guangzhou-Foshan business circle.” 1979 “Alice plant” was established for the Yanbu industrial development has opened up new territory, so that China’s modern Yanbu underwear industry’s “birthplace.”
(B), market position. After long-term market Yanbu Underwear tempering, to create a number of power brands, more than 10 companies set up stores across the country, more than 2,000 counters all over the domestic large and medium-sized cities to form a marketing network covering the whole country in the whole country underwear sales accounted for an important position.
(C), the regional brand.
First, the Government policy guidance from the start, using “government take the stage for enterprises,” in the form of implementation of the “Rotary big great loss” strategy, and actively support leading enterprises, the gradual emergence of a group of Yanbu sizable quantity and quality of the brand business enterprises and entrepreneurs, to create a batch of high quality and reputable underwear brand. Such as “America thinking”, “Diana”, “Olivia Lennon”, “Carrie Poems”, “according to the Ni”, “Sha Lin Ni,” “Sister Flowers”, “Xinyu”, “core-Lei”, etc. .
Second, the creation of the National Association of the first township underwear, underwear manufacturers integrated to form an overall advantage to build a service platform, development of industrial clusters, foreign broke out, “Yanbu Underwear” group brand underwear will be a large number of companies together to form a strong competitiveness, take the road of common development.
In addition, the economic concept of the environment, and actively improve traffic, transport, communication networks, accommodation, food and other conditions, to provide full comprehensive supporting facilities for the lingerie industry and create a favorable business and investment environment. In 2000 and 2002, successfully hosted two of China (South China Sea) underwear model contest in September 2002, successfully organized “The First China International Underwear Expo 2002 South China Sea (Yanbu) International Underwear Culture Festival”, by Fair, underwear model competition 2003 international conference, lingerie trends, investment Investment Promotion, Industrial Development Forum underwear, underwear brand Session conferences and other activities, quickly fired the Yanbu underwear brand, has greatly promoted the development of China’s underwear industry established the Yanbu in the underwear industry leadership.
(D), technology development advantages. Yanbu is “professional and technical innovation pilot in Guangdong Province town,” in 2002, the Yanbu set up a “Chinese underwear Innovation and Technology Center,” the South China Sea by the International Underwear City and China Garment Association, TPC (Hong Kong) Co., Ltd., Beijing Institute of Clothing, the United States and France, Lectra, Gerber and other famous fashion design unit created to study the clothing (underwear) ergonomics, human models, clothing technology, three-dimensional volume of the CD, clothing CAD technology. German precision three-dimensional body scanner, and China’s first individual three-dimensional database, to provide enterprises with a one-stop computer from design to production solution can be in a very short period of time needed to develop the market of new products, new styles, so that underwear industry toward genuine innovation.
(5) resource concentration advantage.
1, talent gather. Yanbu underwear industry, train a large number of years of development of production technology, the backbone of underwear and production management personnel, including Olivia Shannon, chairman He Bingxiang underwear, lingerie, general manager of the United States think of Wu Yanfen, Li Yan Liang Shun Qun, general manager of underwear, etc. “Alice” factory known as the South China Sea, Yanbu and even underwear, “Whampoa Military Academy.” The existence of a large number of skilled workers for the Yanbu underwear industry development and growth has laid a solid foundation.
2, industry platform support. Underwear for the integration of upstream and downstream industries and related industrial resources and form of the underwear industry, service platform, Yanbu set up a planning area of 400 mu, the first phase covers an area of 120 acres of the South China Sea International Underwear City, from underwear to create a finished product, accessories , manufacturing equipment exhibition and trade center, underwear Cultural Exhibition Center, underwear trends design center, clearing house and underwear underwear logistics center five centers.
Second, the development of ideas and Countermeasures
Experts predict that over the next decade, the annual growth rate of underwear should be around 20%, China has become the world’s fastest growing underwear industry, one of the regions. It is based on international and domestic underwear market, a potentially enormous business opportunities, Yanbu effort to develop the underwear industry as a breakthrough in economic growth in Yanbu, Yanbu underwear made from labor-intensive to technology-intensive industry, transformation, and change processing advantages of advantages of brand development and change management advantages of information superiority for the market and change underwear industry advantage for the regional brand, taking a lead underwear industry with the Yanbu characteristics starting point, high-tech, high efficiency, ultra-conventional and sustainable development.
(A), a good program revision, and promote industrial co-ordination and orderly development of
In the “Yanbu Economic Development Strategic Planning Study”, based on good underwear industry development plan Yanbu this subject, find out the future development direction and way forward.
(B), the establishment of underwear Industrial Park, development of the industry to build carrier
Yanbu land resources are scarce, but the industry support the development needs of carriers, for the “Yanbu made” the underwear industry, the flagship of sustainable development, industrial development in the underwear two-step:
1, establish the ground underwear Industrial Park. In the plains, set aside 500 acres of land, the introduction of about 10 domestic and foreign large enterprises and associated enterprises underwear, good planning and design, plant, “going up”, bringing together large enterprises;
2, the establishment of off-site industrial park. Relative abundance of land resources in the neighboring town (street) Industrial Park to draw between 2,000 and 5,000 acres of land, set up a “underwear Yanbu Industrial Park.” Yanbu development of tertiary industry will need to be relocated because of the underwear business to migrate to the industrial park; Investment into the South China Sea, the new underwear and associated businesses to the industrial park gathering, establishment of a regional brand of scale advantages.
(C), clutching investment, stable business and increase industry gathering efforts
(1) to Yanbu “underwear professional town”, “Chinese underwear town,” the industrial advantages, quoted in large, quoted strong focus on the introduction of underwear fabrics, mold cup, steel rings, ribbon, lace underwear and other related enterprises, to accelerate industrial chain of weaving. Associated with the introduction of underwear or business units and individuals in accordance with “Nanhai District, Foshan City Investment incentives” to reward.
(2) supporting a number of well-known enterprises bigger and stronger, leading second-tier brands to the first-line brand development.
(D), Integrated Innovation Center resources to promote service innovation capabilities
To improve and strengthen “China’s Underwear Innovation Center” service functions in order to Innovation Center as a platform to introduce a number of scientific research institutions, design studios, professionals, and build various forms of service delivery. The first is to explore the establishment of “playing version of the design center”, service SMEs; second is to run a lingerie business website, explore the underwear online investment, trading and so on, expand service areas; third vigorously the introduction of training talents to play Yanbu Vocational and Technical school role, set up, including design, marker making, cutting, sewing and other underwear industry, professional courses, in order to Underwear industry reserve personnel.
(5), relying on the strength Chamber of Commerce, the overall package to promote regional brand Yanbu Underwear
Yanbu Underwear extension should not be confined to Yanbu, but should cover the entire South China Sea, and even Foshan. Yanbu underwear underwear Association is the first township associations, should give full play to its services business, service industries and service role of government around the promotion of industry, progress, and enterprise development work.
(1) The fight for the “Professional Committee of China National Garment Association of underwear” in Yanbu was established.
(2) To organize underwear model contest lingerie design competition.
(3) to optimize the organizational structure of their own underwear Association. Association of Governing Bodies to adjust, so that the Association truly become industries and enterprises in their own organizations, to enhance the vitality and cohesiveness of the Association.
(4) strengthen information dissemination capabilities. For the industry to provide new, fast and accurate production and market information, special attention to issues related to textile export quotas.
(5) increase the underwear industry propaganda, promoting “Yanbu made” regional brand underwear.
(6), diversify and expand domestic and international market
(1) integration of Yanbu Underwear City, give full play to their functional roles. The first is handling the city contractor and the Sui underwear Shioji contractor claims and liabilities disputes, collateral substitution with other city of Yanbu Underwear collateral; followed within five years, in order to Underwear operations as the main background, the right underwear City Rent or sale of the premises, the introduction of new management mechanism, carefully nurture the Yanbu Underwear and related industries tangible market.
(2) guide the enterprises do a good job of marketing to help companies develop domestic and international markets. United States, Canada and other countries on China’s textile and clothing quota system, but the non-quota area is also very broad market prospects, should guide enterprises to actively explore areas of non-quota markets; Second, we must vigorously strengthen the enterprise’s own agents and vendors, to strengthen domestic market, capturing the domestic market business opportunities.
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