Ahn Jung-Su Ning, a prototype shop to upgrade the audience soon folded – Su Ning
Full swing of the "Golden Week" has come to an end, Suning Appliance as well prepared, plus doubling the number of stores, this year's "Golden Week" Suning's sales last year of three times more than the same period reached the best level in history . Suning promote inclusive price, brand strategy, creative services, become a driving force in this Golden Week, the three major power consumer appliances. While Suning's first 3C + model shows strong vitality, Chaoyang Road, 3C + flagship store, flagship store holly leaf bridge and 3C + 3C + flagship stores Bridge Lenovo to become the leader in the capital goods market.
The market generally felt that the 51 off-season after the consumer electronics market is saying, Suning north China region president Fan Zhijun headquarters point of view is in contrast to the reason he gives is: Throughout the calendar year, "the 51" home appliances market It is a "passion unabated," far from imaginary off-season, 51 from the previous year after sales of Suning is not worse than 51 before. For the reasons of this phenomenon is not difficult to understand, first, the part of consumers in the "Golden Week" period chosen has been busy travel or work, naturally, after shopping on the 51. According to statistics, this year's May 1 Golden Week, 150 million people nationwide received more than tourists, in addition, 51 line has been busy during the service sector, tourism, catering staff and other industries, this population will become "the gold Week "marketplace; second wedding market is still hot. May is a rare year, wedding season, many people avoid the peak Golden Week, but choose to get married in late May, the proportion of market consumption is expected after the holiday wedding can account for 40% of the market; third , May 1 Golden Week sales surge in the property market, thus further promote the home improvement appliance market. "Labour market" of the property market is also a "Gold", is expected during the period May 1, Beijing, various real estate sales of more than 10,000 units, the electrical consumption of Interior Decoration is the main force postganglionic consumption; fourth, air conditioning, refrigerators, water dispensers and other electrical products entering the most prosperous season of the year, especially the air conditioner, air conditioning is the most seasonal characteristics of household electrical appliances, are often "two cold, the middle of hot," summer of the year is the most Strong Sales season, more than 70% of sales are concentrated in 5,6,7 for three months, so the market for air conditioning appliances as a selling point will lead to overall sales. While the market according to the above analysis, there were a "Golden Week" climax, but after the holiday "post-51 market" is also a busy season.
The face of this postganglionic upcoming season with a home appliance market, Suning will continue on May 1 Golden Week promotion efforts, and they branch 51 gold "price" Date: color TV, buy 32 inch flat panel and CRT the following TV according to type straight down 50-1200 yuan; purchase of 32 inch or more depending on model flat straight down 100-5000 dollars; mobile phones, the highest single straight down 2,000 yuan; air conditioning, single highest amount of at least 1,000 yuan, 2,000 yuan … straight down …
In addition, Ahn Jung-store implementation of the 3C + model upgrade. Suning Appliance, according to the relevant personnel, during the upgrade store, discount store sales were all prototypes, the whole prototype as low as 1 fold, a not stay: the highest single phone straight down 2,000 yuan, Motorola E2 (hardcover edition), market price straight down 400 yuan; Motorola L72 Special 2088 yuan, Plus Free piece of raw power, the Motorola E680G Price straight down 400 yuan, Nokia N70 Price straight down 500 yuan; color TV, a Toshiba 32-inch liquid crystal market price 9980 yuan, prototype 5 off 4990 yuan, refrigerator, washing machine, full prototype 5 fold sales, large-capacity washing machine prototype of a double-barrel discount 5 298 yuan, a prototype water-saving automatic washing machine, double door 5 discount 498 yuan a prototype energy-saving refrigerators 5 discount 698 yuan; live electronics, prototype audience a fold sales, brand a humidifier, an 8 per brand-name fans a discount, a discount 8 yuan, a rice cooker of beauty, a 18 yuan discount, ACA coffee A pot, a discount 28 yuan.
5 13, Fuxing Road, 3C + flagship store grand opening soon. Opening period, Suning provide consumers a large number of special models, all-round none other sales category, the maximum decrease of 50%, single element can be none other 100-5000.
It is understood that Suning earlier launched the "Suning Appliance Air Thanksgiving Moon", the amount of air-conditioned single straight down over 1,000 yuan, 2,000 yuan up. In the meantime, buy the air conditioning can not only enjoy a 51 period of price, you can enjoy the air conditioning section to give us some benefits and gifts.
Zebian Cai Lina
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