Five-Star predictions: in 2008 a wide range of color TV industry will cut prices
, Philips Greater China CEO Juey-Jen Hwang and his party visited the five-star level
Electrical Headquarters, and vice president of Five Star Xu Xiuxian on both the overall business in 2007 were reviewed. According to reports, Five Star and Philips in 2008
TV , Small appliances , Video The full range of strategic products
Cooperation Reached consensus. Five Star Vice President Xu Xiuxian said: brand color television joint venture in 2008 on the increasing attention on the Chinese market, as competition intensifies, a joint venture TV from one market to the secondary and tertiary market penetration. Therefore, the total predicted Xu TV prices in 2008 3 4 large price reductions, mainly in 51,
Olympics And 11 during the period.
Joint venture TV channels will sink to the second and third line
Vice President Xu Xiuxian Five Star, said: This year the Olympic Games and China's color TV in China
Estate Driven by economic growth will appear in the trend, wedding, new home and the replacement will bring color TV sales has increased significantly. TV industry from the global perspective, as the U.S., Europe and other TV market sales continued to decline, making the brand more and more joint ventures in China pay more attention to market development, both in the upstream
Panel Production, product design, joint-venture brands in 2008 will be more proactive in China, which also will bring unprecedented pressure on domestic TV. 2007, color TV industry is the domestic and joint venture round clash of the year, 2008, the joint venture will market the brand as more is expected in 2008, competition between the TV will be turned to joint venture with domestic competition competition between brands . Plus 2008 Olympics in Beijing, Xu predicted that the total color TV sets this year at least 3 to 4 times larger price cuts, mainly in 51, and 11 during the Olympic Games.
Philips Greater China, said CEO Juey-Jen Hwang: Philips TV will seize the Olympic Games and other promotional node, some models will use the price advantage of the strategy to win greater market share, while the price in the fight Philips will also be integrated with the Five Star to boost sales promotions. Also as people demand TV size increases, this year's Five Star will join Philips to consolidate from 40 to 47 inches outside sales, Philips will increase in the Five Star 50-inch big stores, 55 inches
Big screen TV's the kind of rate, driving large-screen TV sales.
Full consolidation of bilateral strategic cooperation
In addition to increased TV's cooperation,
Life Small Home Appliances Five Star cooperation has also become the focus of this project with Philips, Philips will jointly build the first Five Star stores more than one million (ie, small home appliances with annual sales of Philips life more than a million of the stores). To promote the achievement of store sales, Philips will be kind of Panmunjom in the construction of these stores, focusing on promotion of Philips products.
In these stores, Philips products out of samples from the scene the United States Chen, user experience platform to provide comprehensive support in terms of five-star, some products will follow the way of life museum display, increase user experience, Philips newly developed product will be the first time to visit these stores, so that
Consumption Were the first to experience. Xu Xiuxian, vice president of Five Star, said the quality of life advocacy, and provide lasting protection for consumers has been advocating the concept of Five Star. With the improvement of living standard, and convenient for people living
Service
Small home appliances have become an important part of modern quality of life, to meet the five-star target customers requirements of quality of life, this year will further expand life Five Star Appliances business category.
I am a professional writer from China Computer Parts, which contains a great deal of information about plant moisture meter , digital hygrometer thermometer, welcome to visit!
Processing your request, Please wait....
