Easy road all the way song?? "Focus" Sanken Lida – Sanken Lida, invert
Inverter development in China more than 20 years, all contact with the inverter industry have experienced a lot, learned a lot, seen a lot, done a lot, but also a lot of sentiment. They all roses all the way song, the inverter industry in China has laid a solid foundation foundation. In these cornerstones, the Sanken power over the company is one of a tenacious difficult stone, after the baptism of the market in high-pressure, under pressure we have reason to believe that she will become a diamond crystal bright!
In 1999, Sanken Electric power up (Jiangyin) Co., Ltd. was established in September 2003 Sanken Electric line type will be officially holding, Sanken Electric power up (Jiangyin) Co., Ltd. as its subsidiary.
Sanken Lida is one of the few able to provide global high and low pressure industrial converter professional company, design development, health, and, sales, engineering, service as a whole.
Sanken Power up drive as the first to enter the field of foreign brands in China factory, the cradle of the successful application of more than 20 years experience, popular support and trust of our customers, technology and service has always been our long-term survival of the country, to provide customers quality services will be endless.
In the hot, July, HC network schedule an interview with Sanken Lida Electric (Jiangyin) Co., Ltd. Vice President Lu Fei. Nei, turns out to be a gifted and experienced female generals, talk calmly and fixed network of journalists packing the HC.
Sanken Lida Electric (Jiangyin) Co., Ltd. Vice Chairman Lu Fei
Brand character?? Converter Selection outlet HC Network: June 9, held at the HC net annual inverter 06 Top Ten Top Ten People of the selection and activities, Sanken power of large companies and people onto the list. For the selection of activities to participate in the What do you think?
Lu Fei: Organized the event your network is a transducer in this line we do business and many entrepreneurs get a display of themselves and make their own brand of opportunity, I very much appreciated. At the same time the vote activities were very active, but also attracted many users to vote, and the help of the network platform to promote the business and our customers and the interaction between the experts inverter, narrow the distance between us, but also shorten the distance between the various companies.
6 9 colleagues gathered at Beijing's Great Hall of the Macao Chamber, to share together to create success, while learning from each other among peers, prompt us to cherish the market, so that we can more rationally among the industry more healthy development. I can get one of 2006 China Top Ten honored converter, which is to me and our business over 20 years of affirmative efforts, once again thank the HC net for our inverter industry events held so grand.
Three-stage venture?? Named inverter products, R & D localization
HC Network: Begin to run from the trade agency business entity, to research and development, production and marketing enterprises, Sanken Lida experienced several changes. Some of these changes requires keen business vision and choices, please talk about the middle of the experience.
Lu Fei: We power up enterprises from 1986 as the Sanken Inverter products in China and Hong Kong's exclusive distributor into the inverter market has witnessed 20 years of China's situation inverter market process, and Sanken Lida history of the development process is the best converter to reflect market changes.
China inverter 20 years, which can be divided into three phases, the first product introduction and market formation, as the leading imported brands; the second stage, product localization, imported brands, some of the formation of domestic brands; the third stage, the independent R & D products, the key is the domestic brand.
In the three major processes, Sanken Lida has also gone through three stages of business development for the industry sets an example of the contribution:
(1) First stage: formation of products introduced to the industry foundation.
Then power products for the domestic VVVF not know anything about this, or even can not find the corresponding Chinese translation. So when I decided to name it "motor frequency converter", referred to as "converter" into the domestic market, facing the biggest problem is how the promotion and publicity. First, we find the converter in the cigarette machine can increase production as well as fan and pump applications, energy saving effect of a breakthrough, putting in a lot of energy to carry out advocacy and technical exchanges, to the user explaining the principle of frequency control, energy conservation principle, increase the production automation and the principle of efficiency, and improve product quality principles, and gradually our customers from the sidelines to try, to accept and love, so that Sanken brand in the domestic open market.
(2) Second stage: the premise of guaranteeing quality, device procurement to achieve progress in localization is the fastest, this is now the industry trend.
Our success in 1999 and set up factories in China, will Sanken Inverter technology and production into China, and the introduction of the whole production lines and complete testing equipment, to speed up the pace of localization of production, the completion of the type of trade companies to shift production enterprises. While strengthening the marketing and expansion of sales network in the country set up two branches, 9 offices, our sales and service network throughout the country. Through the efforts of more than 20 years, has formed a relatively complete sales network, as well as more stable Sanken user groups; also built a good team of technical service system, and cultivated many of China Frequency Converter talent .
(3) Third stage: the imported brands, R & D localization is the first.
With Sanken Electric Co., Ltd. shares Sanken Lida Electric (Jiangyin) Co., Ltd., with Sanken's strong technical strength and advanced management concept, companies embarked on independent research and development path of development. We in April 2005 in Shanghai Zhangjiang Hi-Tech Park has set up a technical R & D, production and realize the localization of R & D will reach positioned Sanken Sanken Power Converter R & D, manufacturing base, opened a new chapter in enterprise development.
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