The most recent push
For those who thought the price of denim jeans was already too high, the bad news is that the appreciation will likely continue. On Monday, the price of cotton reached its highest levels since the fiber began trading 140 years ago with the creation of the New York Cotton Exchange.
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cotton prices is being blamed on a massive weekend storm that hit areas of Texas where cotton picking is prevalent, as well as unexpectedly cooler temperatures in China that have damaged the harvest. However, on a more fundamental level, cotton demand has been significantly outpacing supply, as demand from emerging economies continues on a rampant pace. In addition, U.S. farmers have moved away from cotton and into more profitable crops as domestic textile manufacturers gave way to cheaper low-wage countries. China has become the world’s largest producer of cotton, with India trailing behind as the second largest producer. This year India has also restricted exports of the fiber in order to maintain prices domestically.
The price increase in cotton is not favorable for many businesses, unless of course your business is cotton farming. On a July conference call, Levi Strauss CEO John Andersonhttp:/www.tiffanyjewellerypalace.com/
said, “It’s a pressure on the business. We have already taken some price increases for the second half of this year.”
However, some businesses are better able to weather the price increase. is one of the largest apparel manufacturers in the world and has a portfolio of more than 30 brands, which include premium jeans 7 for All Mankind as well as lower priced Wrangler and Lee. While VF’s lower price point brands have fared well, CEO Eric Wiseman said on the company’s most recent conference call that the premium market is struggling. Wiseman said, “In tough economic times, consumers are more value-conscious than ever, more focused on savings and spending and looking for something new as a trigger defense something new as a trigger defense