Link Building contra Quality Content
Having had the lucky opportunity to grow up with and be an active part of the growing Internet, the Google boom and the extinction of the Content Portals (see now abolished so called search engines) I have through the almost seven years I have known and practiced SEO cultivated a few things along the way and I like to share my thoughts on today’s SEO landscape and how Link Building compares to Quality Content.
Quality SEO Content
Google have once said something along the lines of “create good content and users will come”, what most people in the SEO world does not like about that comment is the catch 22 of it as you need to be found as well. Google is regrettably not very good on catching new Quality Content unless it is being directed there by other sites. So how do you solve this?
But quality content on its own carries great value too so it is with this content that you actually will dominate your own rankings. Mind the fact that I am saying Quality Content which is not the same as duplication or lazy content. This is something that is very difficult to avoid the larger your website gets.
I have worked with SEO on websites differing from 20 indexed pages to 10 000 000 pages. Perfectly prepared these websites can have the same amount of portion in duplicate content warnings.
The hard part of having lowered duplicate content on larger scale websites is all down to the plan and structure set in place at the beginning, but you would not imagine that your three page website you run today will blow up into a ten million page website in six months. Very few people do. This is where you have to be ready and know that if you unexpectedly have the means and the need to build a bigger version of your website then you should also take the time to make it fool proof for the time to come. You may need to subdue yourself from trying to put up quick fixes to try and wrestle with all the requirements your websites has. Devote the weeks or month it takes to put a really great system with excellent features in place and room for customized built content and features.
That you through the whole of this time only may be able to distribute 70% of your potential custom is evened out by having a great website later that is easy to administrate and through its sheer size can dominate most of the rankings it is targeting.
Link Building in a paranoid scene
Most webmasters regards the No-Follow as a heavensent gift as it prevents a lot of the spam occurring and as a side question I wonder if this is not being the reason for a chicken and an egg issue as Link Building is superlative for search engines to rank you. But the act of procuring links in the paranoid environment we have today is more and more complicated as we have several anti spam services that occasionally can pick you as being suspect, the No-Follow makes your efforts ending up in narrow areas where you will have your link among hundreds of others linking to their websites in the same ambition.
There is nevertheless an area that are not being too protected by webmasters (so far), nor is it too chock-full by spam or other link builders and that is the combination sites that are half forum, half community.
The reason these sites are not too crowded yet is because of their moderation, some of them will not even allow you to post more than once every 36 hours! This kind of Link Building takes a lot of effort and you will have to conserve your attendance long after the link is dropped, but the effort far outweighs the plausible risk of being flagged as spammer and the high magnitude of failing comments you have ventured with the “drop and forget” plan most Link Builder tactics seem to put to use at the moment.
I have executed it myself and I have seen proof that websites easily can reach a Page Rank of as high as 3 with only five decent Do Follow links and slightest amount of content. There is a trick to that which I will be revealing soon.
Small Scale Link Building
Small scale link building is what you do when you are a tinier website, just put in motion or if you are a larger website but presently are restricted or lacking the budget to build on a supreme scale.
While this heading would seem to fly in the face of this little fact, it remains true that the small scale link building requires more work, since you are building links on a smaller scale you have to be more correct with your keywords, you must have a well refined SEO Strategy as well as quality content to provide. Even the future keywords you are betting on.
Greater Scale Link Building
While this may give the impression of grand, epic or even daunting large scale link building is just about anything where more than one person build is links for the same purpose and target. This requires less planning and management as you would only implement focus on keywords where they are needed.
With this said you should be wary that if you have more than one person from the same building doing all these link building tactics of the possibility to become flagged, disabled or even blacklisted. Make sure you have your link builders chronicle the amount on not approved links and even better -to keep track of the links they have already put in place, at least on a monthly basis.
The Trick Revealed
The trick is simple, just drive the traffic to your website and google will follow. This is where your SEO Strategy will be put to the test, have you explored the right words, have you located your niche and where your customers are? These answers are not ever answered with “they are on the Internet”.
Your SEO Strategy must have defined, located and built quality content for these people. Once this is done you send your SEO Ambassadors forward, but do it at a slow pace, as you will scare away your niche just as easily as the flock of birds by that fountain you walk past every morning, these birds are not particularly afraid of you, but they are not at all likely to befriend you, especially if you just barged in.
Once you have your SEO Ambassadors in place you send in the Social Media, but you arm them with the information that the Ambassadors aggregated during the initial approach. If successful, once the Social Media is in place you have ascertained a presence with that niche, you may now move on to the next or keep going for dominance within this niche. Just make sure that your SEO Ambassadors and Social Media Ninjas are checking back in once in a while. A small “howdy” or even a few nods in that niches direction goes a long way to keep the maintenance going.
SEO Shepherd provides SEO Services in London, United Kingdom where he also trains and educates people that wants to soak up more about the online marketing environment from all major perspectives, SEO, PPC, Email Marketing, Website Optimisation and Offpage Optimisation.
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