How the Internet has Lowered Prices for Wholesale Furniture for consumers and furniture stores.
New designs attract new markets and help in sales. Territories, which ranged from several zip codes to several states, could cost a furniture wholesale company several hundreds of thousands of dollars to staff resourcefully from the company support, catalog making, travel fees such as gas and hotels and telecommunication costs. Online orders have taken place of sales representatives.
In order to push costs down to as low as possible, many wholesale companies started to place their inventory online to make it easier for the retailer to purchase items directly from their company. The advantage to the retailer is they now have instant access to how many items are existing from the wholesaler. Not that many years ago, the retailer used to have to call in to see if the furniture wholesaler had an item in stock and a complicated dance with the in house customer service rep calling their warehouse to do a physical inventory check would ensue. Now the furniture store just goes online, looks for their item, informs their customer that the article is in stock and then they facilitate the purchase on the spot. This helps you from a lot of trouble.
All of this reduction in manpower benefits the consumer in lower prices. The online shopping has put many furniture companies into red. As time progressed and most of the existing furniture wholesale companies have adopted an internet policy, the effect has been lower prices for the furniture store and consumer alike. The furniture dealers have to go national to project their items.
Writer is a freelance writer specialized in wholesale furniture.
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