Online Reputation Management Tips and Information
Online reputation management projects go through different phases when eliminating negatives postings from review/complaint companies, its procedures can be ad hoc or permanent, depending on the importance and quantity of negative online posting about the business and/or its product or service.
The first step is always to find all negative content related to that company, product, person … which is distributed throughout the network (monitoring phase), in short, the number of postings that appear relating to the business.
The second phase is to analyze the nature of the information in the network, giving priority to negative messages as the most important for their “control” and follow up
The third phase is to work on negative messages, so they either disappear from the network or are relegated to irrelevant positions in search engines (repositioning phase.) This takes a communication mix of public relations and network positioning
Depending on the size of the undertaking, business or person, it will take a reputation management company numerous hours online
What type of Online Reputation services are available?
Your first choice should be an Internet Reputation Management Company that has the knowledge and experience in removing and/or suppressing negative information that is damaging your business. Sometimes you will find Communications, Marketing and Public Relations companies offering these services when they partner with a SEO organization.
Cost of Online Reputation Management services?
The costs to contract reputation management services vary according to the complexity of the project. Factors that may attribute to the cost of these services would be; type of business, number of negative postings, what company is doing the posting, how long have the postings been active, etc.
What is most important is that you address the problem as soon as possible since the negative postings are affecting your sales & revenue; no customer is going to purchase your product or service while the negative report appears on the search engines when your business name is typed in. The longer the negative posting is there the more damage it will do to your reputation, image and good name. The losses caused by the negative impact of business online reputation is always much higher than the cost to have it corrected.
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