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One of the most important and non-negotiable tasks when doing internet marketing is building your own list. It’s crucial that you have the contact information of your prospective buyers because you need to contact them to make follow-ups until you get them to buy the products that you sell. Article marketing is tool proven to be effective in list building campaigns. Here’s what you need to do to boost your subscription rate:

1. Be very creative when choosing your titles. The first step is to make sure that you get your target audience interested so they’ll open your copies. You can do this by making your titles catchy and benefit-driven. Give you readers a hint about the kind of information that awaits them and if possible, pique their curiosity. It’s very important that you make them want to open and read your articles in the end where you can put the link of your squeeze page.
2. Give your target audience what they want. Just like you, your prospective buyers will only read a particular article is he finds the topic very interesting. I suggest that you talk about their pressing issues or those things that they’re dying to know about. It’s also a good idea to talk about their problems and most burning questions.
3. Keep it simple. It doesn’t matter how informative or useful your articles are; you’re target audience will still not read them if you make it too difficult for them to get the message that you’re trying to get across. So, instead of using complicated paragraphs and highly technical terms, communicate your ideas using simple, easy to understand language. Write as if you’re talking to a 10 year old kid to make sure that you’ll get through to as many people as possible.
4. Showcase your expertise in your niche. You would want your readers to click through your resource box, go to your squeeze page, and sign up to your newsletters, right? These will only happen if they’re convinced that you’re an authority in your niche and that you’re a good source of valuable and useful information. Each time you write an article, ensure that it will speak volumes about your in-depth knowledge in your niche. Offer insider tips and trade secrets from time to time. Give your readers a guide on how to complete a certain task or how to solve a particular issue the easier way.
5. Talk about the benefits that they can get once they subscribe to your list. Your prospective buyers will surely have one question in mind before they sign up and that is “what’s in it for me?” So, I suggest that you tell these people what you can offer them upfront. For example, you can tell them that they can expect useful, very informative newsletters every week or that they’ll get exclusive discounts to the products that you sell.