Mobile App Marketing: Simple Tips to Market Your Mobile App
The market for mobile applications has significantly increased in recent years. With the advent of various smartphones, most notably, the iPhone, the demand for different kinds of applications has skyrocketed, giving app developers a venue to market their applications to a wider demographic. Mobile app marketing is a competitive industry, with more than 140,000 applications available for the iPhone alone, it can be difficult to compete.
Now that stronger and more efficient phones have been created that can handle applications for just about any purpose, application developers have started creating application after application to cater to the increasing need for useful and up-to-date apps designed for just about any need out there. With hundreds of thousands of mobile applications all demanding for consumer attention, how does one compete? There are so many mobile app developers out there but few actually make it. This is because other developers have more access to media coverage than others. Fortunately, there are some ways you can employ to come up with a good mobile app marketing strategy that would allow you to find your place in the spotlight. Below are some simple tips you can employ to advance your cause:
Offer something different.
There are so many developers out there who design applications just for the purpose of being able to make one. The number of applications out in the market is very overwhelming but this does not mean that there is no space for something new and unique. One of the best mobile apps marketing strategies you can employ is to make sure what you have to offer is not something ripped off from an existing application. While it can be difficult to create an entirely new product, this does not mean that you cannot take something old and give it a little twist. You can take an existing product and reinvent it into something that would offer more use to consumers.
If you cannot come up with something entirely unique, then the least you can do is create something out of an existing application to make it worthy of your consumers attention. Even if you already have a concept in mind or if you have already designed an app, it is still important to ensure that it has all the makings of an app that would stand out from the rest. You cannot expect a mobile app marketing strategy to work if you don’t have anything new to offer.
Make use of social networking sites and blogs to get noticed.
Target sites like Twitter and Facebook. Keep in mind that the more people talk about your app, the greater you chances for success. One useful mobile app marketing strategy to employ is to make sure that people would want to talk about you. Twitter is a useful venue for this especially with the number of users in the site. If people talk about your app on twitter, you have automatic access to millions of users all over the world.
Blogs are also a good option. The more popular your app is in social networking sites, the higher you chances of being blogged about. Once you attract the attention of the top review bloggers, you are guaranteed to hit the jackpot soon. When people look for apps online, they usually look for reviews written about these products to find out how useful they are. If you attract the attention of top bloggers, they can do the mobile app marketing for you.
Take advantage of hype.
A lot of products sell primarily on hype. If you let more people know about your app even before it is released, you can generate more attention and once it is launched, you can watch you sales counter go up like never before. However, for this mobile app marketing strategy to work, you have to make sure that your app is good enough to deserve the hype or you will end up failing. If you know for sure that you have a good enough product to deserve the attention, then you shouldn’t have to worry about anything, as your product should be able to speak for itself.
Focus your attention on the launch.
A good mobile app marketing strategy is to launch big. If you want to earn a lot at the onset, then you have to make your launch as big as you can. Make sure that your launch reaches newsletters, blogs, social networking sites and other websites. You can do this by writing blog posts with all the necessary hype and get as many people to help you out. If you know that your product is worth something, then you only have to worry about getting it known, afterwards the app should be able to market itself.
By Vincent victor
Dot Com Infoway is a multi-national information technology company based in India, with offices in Netherlands and the United States. An ISO 9001:2000 certified multi-disciplined IT company, DCI is a Microsoft Gold Partner and Sun Associate Partner and a proud member of the prestigious NASSCOM and STPI. For more than a decade, Dot Com Infoway has been offering a full suite of information technology services to numerous small, mid-sized and enterprise class clients in the Americas, Europe, Australia, Africa and far-east countries. DCI’s spectrum of services includes Custom Software Development,Mobile App Marketing,Web Design and Development, Internet Marketing, iPhone App Marketing, Content Management Systems Development, e-Commerce solutions development and other complex software development projects that serve the needs of B2B and B2C clients.
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