Homes For Sale
Picture this. You are in the market for a home and find an internet listing of a house in one of your desired neighbourhoods. You click the main photo to see more detailed photos of the house. To your horror you see photos of congested living spaces, furniture stacked in rooms, a kitchen with dirty dishes, a photo of a toilet with the lid up that is supposed to be showing off one of the bathrooms.
So in reality how much interest would you have in this home? The chances are very little, unless you have a great imagination. For you to desire a place as your home it has to evoke your long-harboured nesting dreams, those you have always aspired to achieve. Only then would it be worthy of your interest. In short, it has to really appeal to your senses and have an aura of beauty, simplicity and comfort.
Actually this article is written for the home seller however every good home seller needs to think like a home buyer if they are to be successful. So, if you want to sell your home and place a home ad in the local paper’s real estate section or market it online you have to remember that no gets excited about a commonplace home that they can’t picture themselves living in. For a print ad, you have to follow the simple rule of ‘seeing is believing’, so take photos of the best parts of your home, make sure the rooms are neat, uncluttered, and cozy looking. Avoid shots of smaller of minor rooms that will not photograph well like small bathrooms. Don’t shoot only furniture unless you plan on throwing in the furniture. Let the furniture be a part of your home, and not your home. Toilet shots are generally a big turn off, unless there is something really fancy about the toilet. Believe it or not I actually have seen a shot of a toilet that needed flushing. Ewwww.
Another important component is to describe your home. In this section, just don’t talk about your home. Create an identity for your home. An intimate piece of information about an heirloom object or a central point like, “the roomy living room is welcoming to guests and family members alike” can lend a warm and grand character to the home you are trying to sell. These interludes can lend freshness to the broader and more general descriptions. The generic information has to be there as the prospective buyer will decide to give you a call only if the information provided satisfies his initial yearnings.
Remember that the reader probably doesn’t have a lot of patience and will start skipping over a large and tiresome piece of writing. So try not to write a novel. The description should be simple, focusing on the highlights of the home and presented in a crisp and relevant manner.
If your home is situated in a more rural area “it is a relaxing place away from the crowded rat race of the city”. If it is located near or around the heart of the city “it is located in a very well networked place, where all the conveniences or shopping and work are only a few steps away”. If your home is spacious and accompanied by a garden or a pool it has “a luxurious and dream-like abode”.
After giving your home an identity, the next step is to have a “title” for your home as there is for a book or a film. If you are selling “by owner” mention that in the title “Home for sale by owner in Step Hills looking for a new home owner”.
Often first-time home buyers seek search homes for sale by owner first because they are intimidated by real estate agents, hence always mention “for sale by owner” in your ad. Be sure also to make the price quite clear and price your home correctly. Quoting a desired price but unreasonable price will automatically ward off buyers who do not come under your price range. Unless you are willing to immediately come down on your price it is advisable not to use the word “Asking” before your price as it sets off a tone of negotiation right at the beginning.
Now that you know how to put your ad together where are you going to place it? Unless your local paper has a real good website where they will also post your ad online you might be throwing away your money by advertising there. Apart from placing your ad in the newspaper classifieds, the most obvious places to place your ad are on free sites like Craigslist.com, Backpage.com and HomesByLender.com.
Most people search online for real estate these days. Multiple website placements are the way to ensure that your ‘home for sale by owner ad’ is seen by the largest number of people. Increasing the visibility of your ad will increase your chances of getting the right buyer for your home.
For more information on Homes For Sale visit Homes By Lender
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