Why Avoid Using Logo Design Software?

25.11.2010 | Author: deanameske | Posted in Web
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There is an abundance of logo design software out there and there are tons of sites who are offering free software to help you create your brand identity without spending a single penny. A lot of people use such software to save money, because they think that it’s not a wise decision to spend money on this little piece of design. It is their perception that when a free resource is available to get the job done, then why hire a professional designer to create your logo design and pay him a good amount of money.
How correct is this perception? Does this thought hold any weight at all? To answer these questions, we need to answer one single question: Why avoid using logo design software?
However, one may argue that logo design software provides you with tons of options and features. You will see a lot of images there saved for you that you can simply click and use to create your own identity. These software allow you to even play with the image and rotate it or put some text even in the image. They provide you with lots of different font styles too so you can write your business name or tag line in a stylish manner. You may also notice a section that will allow you to create some cool effects to make your logo really slick.
If there are so many facilities in free software, then it doesn’t seem right to hire a designer, right? Well, let’s put it this way. You have a car and it needs tuning. Will you go to a car mechanic or buy a manual that will teach you step-by-step how you can do it on your own? Will you be able to do the job as professionally as a professional mechanic or will you wonder that you will mess things up badly? A person who has never fixed cars before can never learn just by reading a guide or two. The same way, a person who has never created a brand identity before, can never create a logo design professionally and effectively.
Your logo is your corporate identity and it should reflect utter professionalism. It is a symbol that helps you win the trust of your target audience. Since it has such big accomplishments to make, an amateur is not the right person to design it no matter what kind of logo design software they have. It is similar to a person who has never fixed a car but has a manual that teaches what can be done.
See, logo design software may have tons of features and options, but they can’t give you any creativity or experience. They can provide you with any suggestions. You are left along with the tool to create the design as you want. Plus, the images you use in your logo design may already have been used dozens of times before by other companies. Thus, there is no guarantee that you will create a unique logo if you will use a tool.
So, it’s clear now that why you should avoid using logo design software and ask the right person to do the job.

Why Avoid Using Logo Design Software?

There is an abundance of logo design software out there and there are tons of sites who are offering free software to help you create your brand identity without spending a single penny. A lot of people use such software to save money, because they think that it’s not a wise decision to spend money on this little piece of design. It is their perception that when a free resource is available to get the job done, then why hire a professional designer to create your logo design and pay him a good amount of money.
How correct is this perception? Does this thought hold any weight at all? To answer these questions, we need to answer one single question: Why avoid using logo design software?
However, one may argue that logo design software provides you with tons of options and features. You will see a lot of images there saved for you that you can simply click and use to create your own identity. These software allow you to even play with the image and rotate it or put some text even in the image. They provide you with lots of different font styles too so you can write your business name or tag line in a stylish manner. You may also notice a section that will allow you to create some cool effects to make your logo really slick.
If there are so many facilities in free software, then it doesn’t seem right to hire a designer, right? Well, let’s put it this way. You have a car and it needs tuning. Will you go to a car mechanic or buy a manual that will teach you step-by-step how you can do it on your own? Will you be able to do the job as professionally as a professional mechanic or will you wonder that you will mess things up badly? A person who has never fixed cars before can never learn just by reading a guide or two. The same way, a person who has never created a brand identity before, can never create a logo design professionally and effectively.
Your logo is your corporate identity and it should reflect utter professionalism. It is a symbol that helps you win the trust of your target audience. Since it has such big accomplishments to make, an amateur is not the right person to design it no matter what kind of logo design software they have. It is similar to a person who has never fixed a car but has a manual that teaches what can be done.
See, logo design software may have tons of features and options, but they can’t give you any creativity or experience. They can provide you with any suggestions. You are left along with the tool to create the design as you want. Plus, the images you use in your logo design may already have been used dozens of times before by other companies. Thus, there is no guarantee that you will create a unique logo if you will use a tool.
So, it’s clear now that why you should avoid using logo design software and ask the right person to do the job.

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