How to Fix Libellous Accusations Online
Nothing travels as fast as bad news. You’ve heard that, I’m sure. The 21st-century version should add this modification: On the Internet, nothing lasts as long as bad news, either. Because our Web never forgets, because it tracks everything, any negative comment about you or your business being a scam will persist in perpetuity, regardless of its validity. And that can have lasting real-world effects if it’s not dealt with.
But we built the Internet to be used by everybody, and so consequently there are options to repairing the damage. Just in the last few years, reputation repair services have started popping up that have the ability to shuffle search results in your favor. Because on the Internet, for better or worse, forgetting is the same as forgiving.
Negative Reputation Online No Longer Lasts Forever
The services use search engine optimization techniques to force those sites containing the negative content way down off the first pages of the search results. They can get ’em to drop all the way past the fifth page or so. And in the place of that bad stuff, the services will put in more positive content to restore that rep.
The content that has forced the bad stuff down is way more positive, naturally, and presents a friendlier face to people searching for you or your business. The bad stuff is forgotten, and without having to get into a fight, legal or otherwise, with the offending site in the first place. Anything they throw at you can be made to slide off your reputation. There’s plenty of room for it at the bottom.
Libel Against You Online No Longer Lasts Forever
Of course, you don’t have to be fighting negative content to use one of these services. If you’re a business that wants to climb to the top of the search engines, the techniques will work the same way. Though it’s all electric and virtual, the old saying is true that cream rises to the top. And this kind of exposure, when it it positive, can be better than all the billboards and magazine ads and newspaper inserts and poorly copied flyers stapled to every single telephone pole in your town.
That Internet is one wacky place, I tell you. Well, I don’t need to tell you. You’re already here! And so it’s probably also clear to you that you have an online image, whether you run a business or are just looking for a job. And so, for my sake, remember to take good care of that image. Don’t turn your back on it or sure as you’re sitting there at your keyboard someone will come along and tinker with it, ruin it, control it if they can. It’s not that hard. But it’s also not that hard to defend it, if you know where to go.
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