highlights of tag heuer history
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Higher on the glitter scale is the jewelry watch collection that intends to add luxury to a woman’s daily demands. One model has a diamond-pavéd case with pink mother-of-pearl dial. Another moalltag heuer watches are defined by at minimum six benchmark characteristics: • Water resistance to 200 meters • unidirectional turning bezel • Screw-in crown • Sapphire crystal • Double safety clasp • luminescent hands and hour markers the firm places its collections into three major groups: 1. professional Sports Watches—Kirium, link, 2000 Series 2. legendary Sports Watches (Classics)—Carrera, Monaco, Monza, targa florio 3. Sports-inspired feminine models—alter Ego, Diamond and precious metal models from link collections.
highlights of tag heuer history
1860: Edouard Heuer founds a watchmaking workshop in St-Imier, in the Swiss Jura.
1869: Heuer introduces his patented winding crown mechanism.
1882: Heuer patents his first chronograph inventions.
1887: Heuer patents the famous “oscillating pinion” still used by major watchmakers for mechanical chronographs.
1911: Heuer introduces the first automobile dashboard chronograph.
1916: Heuer invents the first stopwatch accurate to 1/100th of a second, the Micrograph.
1920-28: Heuer is timekeeper at the Antwerp, Paris and Amsterdam Olympics.
1933: Heuer launches the Autavia, the first dashboard stopwatch for racing cars.
1950: Heuer launches the Maregraph—known as the Seafarer in the United States—with tide indicator and chronograph functions.
1964: Heuer launches the Carrera chronograph named after the “Carrera Panamericana”road-race of the 1950s.
1966: Heuer patents the Microtimer, the first miniaturized electronic timekeeping instrument, accurate to 1/1000th of a second.
1969: Heuer presents the Monaco equipped with the Chronomatic Caliber 11 with microrotor, the first automatic chronograph movement.
1971-79: Heuer is Official Timekeeper for “Scuderia Ferrari” in Formula One.
1975: Heuer launches the Chronosplit Manhattan, the world’s first 100th of a second quartz wrist-chronograph .
1985: Heuer joins the TAG (Techniques d’Avant-Garde) group. Birth of TAG Heuer.
1987: TAG Heuer creates the S/el (sport/elegance) Series with what was to become a brand emblem thanks to its bracelet.
1989: TAG Heuer is appointed Official Timekeeper for the International Ski Federation World Cup races, and creates the 2000 chronograph, the first quartz digital display 1/100th of a second chronograph.
1992: TAG Heuer is the Official Timekeeper for the FIA Formula One World Championships until today.
1995: TAG Heuer takes part in the Louis vuitton Cup and America’s Cup with Chris Dickson and the TAG Heuer Challenge.
1997: TAG Heuer launches the Kirium Series, a watch combining technology with avant-garde design.
1999: TAG Heuer joins the LvMH group (Louis vutton Moët Hennessy), the world’s leading luxury product group.
1999: Introduction of the Link Series, the emblematic sports watch. With its daring Alter Ego line TAG Heuer targets an exclusively feminine clientele.
1999: TAG Heuer is Official Timekeeper for the ski World Championships in vail.
2001: TAG Heuer is Official Timekeeper for the ski World Championships in St. Anton.
2002: TAG Heuer launches Sportvision, its first line of prestige and sports eyewear.
2003: TAG Heuer is Official Timekeeper for the ski World Championships in St. Moritz.