Creative Ideas to Producing Exceptional Business Postcards
Postcards are now becoming one of the most well known promotional tools in the market because of its very attractive design and fast, easy mail format. These humble cards are simple cards that are mailed without an envelope, making it easy for people to read and see. Postcards are usually full colored in front, printed with all your marketing messages, your receivers address, and postal marks. There are so many ways for you to design and create your own postcards to distinguish it from all other postcards in the market. Below are some of the ways or tips that you can consider to design and create a good looking and effective post card for your business.
• Standard Postcards – this type of postcard can be purchased in almost all specialty and souvenir stores all around the world. Standard post cards come in 5 by 7 inches in size. This is also considered as the traditional size of postcards that most people are familiar with. This type of postcard can be utilized by almost all business establishments to brand themselves as a reliable and conventional business in the market. And because postcard collection is a very in demand hobby in the world today, you can also make a postcard that will easily fit on most card albums.
• Mini Postcards – aside from the standard size post cards, you can also have your postcards printed in a smaller size making it more convenient and easy to carry. And since these smaller postcards are considered cheap when it comes to printing and mailing, the cost will also be easy on your pocket. This type of postcard is a very ideal size especially if you want your postcards to also be a coupon that your clients and customers can present to your business to avail of your discount or freebie. This type of card can also be used as an invitation to your business event or gathering. The small size makes it easy for your clients and customers to bookmark your occasion.
• Extra Large Postcards – if you want your postcards to stand out among others and against large number of bills, letters and other cards, making your postcards extra large is the best thing that you can do. Large sized postcards will give all your clients and customers a sense of urgency as its size sticks out and jump to your clients’ and customers’ attention. This large type post card is the best that you can use in promoting occasions and events and also product launching of your business.
• Folded postcards – most printing companies will let you fold your cheap postcards especially the large sized ones to attain something that looks and feel likes a greeting card. This type of post card is best especially when you need some free space for your promotional copy. Have the folds divide the post card into areas and panels that you can utilize in organizing your postcard content. You can also use the bottom half of the folded postcard for promoting your business products and services in the market. Also, use less prominent top part for all your small print.
These are just some ideas you can consider. You can always make your own design to make you post card unique. Your imagination is your limit. Just be sure to stick with the basics of postcard design so as not to lose the true essence of your post card.
This writing provides information and tips to the readers about how to make appealing and cheap postcards for effective marketing.
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