Already well known among women with the power to decide and spend money
replica Rolex watches
Already well known among women with the power to decide and spend money, it took only three years for the company to introduce a timepiece created for women. Even though Instrumentino is a 15 percent smaller version of the company’s first men’s watch, Instrumento No. Uno, the timepiece’s obvious femininity lies in the careful design and finishing of the dial, case and straps. The use of black diamonds and galuchat straps in unique hues fits in perfectly with the rest of the jewelry collection, which also features the use of these two materials very prominently. For a company that so very obviously markets especially to women, it is, however, unusual for technology to play a role like it does here. De Grisogono designer and owner Fawaz Gruosi replies, “I am of the opinion that a watch needs to be mechanical, otherwise it’s just a gimmick, so I keep doing as many complicated things for women as I can.”
These values are also especially reflected by other companies who have this year introduced smaller versions of their men’s watches, maintaining the uncompromising high-quality mechanics to speak to a certain type of woman, but also revamping the model enough to attract a woman to it. Exceptional examples of this can be found in Zenith’s Star Collection, the female edition of the ChronoMaster, and blu-source du temps’s Lady-blu, the 35-mm version of the regular 39mm blu-Planet. Not changing the size of the chronograph, but adding diamonds, fancy typography on the dial, straps in more feminine colors, and a newly engraved rotor for the automatic movement will certainly attract many women to Zenith’s ChronoMaster line who have not been beckoned by the more or less old-fashioned look of the men’s model. And although the original blu-Planet in itself is an individual and attractive prospect for the wrist of any woman, the addition of diamonds, pastel-colored mother-of-pearl dials, and straps to the smaller case has made it immeasurably more attractive to a feminine eye. In this particular case, size does matter.
An interesting turnabout on the theme can be found at Chronoswiss and Dubey & Schaldenbrand. Cinette Robert, an absolute expert in vintage watchmaking and owner of Dubey & Schaldenbrand, has never been interested in making watches for women, even though she is one herself. The answer to this is simple: Historically, women have never represented an interesting market for watchmaking, so the vintage designs both for dial and movement that interest Madame Robert are of course male-oriented. Her long-awaited response to this new horological trend was answered with the same panache she uses in designing men’s timepieces: The Lady Star is the newest member of the Aerodyn family, proudly displaying two complications, moon phase and date hand, housed in dimensions and design fit for a lady.
Chronoswiss on the other hand has waived creating a special women’s collection. Although owner and founder master watchmaker Gerd-R. Lang’s daughter Natalie, a young watchmaker herself, joined the company in November with an eye for taking care of future ladies’ models, she prefers classical designs in watchmaking. She grew up with men’s watches being the norm, chiefly her father’s regulators and chronographs. She enjoys wearing large, classically designed watches and at the moment sees no reason to change or extend the Chronoswiss collection.As marketing head Josefine Mueller puts it, “We bake small loaves of bread, not jumping on every bandwagon. The secret of our success is to follow our own concept, not trends.” The Lady Kairos, a 30-mm version of the very classic men’s Kairos, is and remains the only women’s watch in the collection.
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