Social Media Integration and How It Can Work for Your Enterprise
With the proliferation of social networking sites like Facebook, Twitter, LinkedIn, YouTube, Blogs and other community forums, it is clear why 2010 is being touted as the Year of the Social Media. When used effectively, social media can reinvigorate your marketing strategies and ensure full fledged growth in your audience platform. By simply paying attention and actually listening to your customers, enterprises can utilize this valuable information to further enhance business. Many organizations realizing the potential of social media and its influence on their brand and reputation have begun demonstrating interest in this spectrum.
Here’s why you too should optimize the potential of social media integration for your enterprise:
a) It is a social media saturated universe out there, and you can be a part of it or be left out of knowing what your customers want. It’s the easiest way to communicate with your customers and also the fastest since these interactions happen in real-time. It is undoubtedly your best communication tool with your customers.
b) It brings forth new avenues for bringing in new customers from places which were previously untapped.
c) Gives your brand a global reach instantly.
Social Media Solutions: What to Look out For?
Before you choose a social media solution, keep these things in mind:
a) Thorough research of social media strategies being followed by different corporations will give you a fair idea of what you need and how you can optimize it for your specific domain requirements. Don’t just jump onto the bandwagon, know what you want and what you seek and then follow.
b) Understand that it is a social medium, and, therefore, plan your social media programs and strategies with care.
c) Find a platform that will enable you to interact with individuals who could be converted to customers or could even become enthusiasts for your enterprise and engage in some good old word of mouth publicity.
d) Ensure your content on these forums is engaging and relevant to the end customer.
e) Track blogs and other competitors’ forums to see what you are doing right or wrong.
Your customers are constantly being influenced by their online and offline experiences, so you don’t want to miss out on the opportunity for greater reach and communication with those customers. Your marketing teams should sit up and take notice of this growing phenomenon of social media because customers now seek an immense amount of social media engagement from the products they use and the brands they prefer.
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