Navigating the Loose Diamond Market During the Holiday Season
As we slowly crawl out of the recession and enter the holiday season, the good news is that consumers are expected to have a greater intent to buy as compared to last year. However, for those planning to open their wallets, shopping is expected to remain value-focused. As a result, consumers are more carefully planning their spending with fewer shopping trips and placing greater emphasis on value. So when in the market for a loose wholesale diamond, leveraging the expertise, knowledge, and negotiating skills of an online diamond broker is key to getting the best bang for your buck.
Heading into the holiday season, online retailers are expected to see the biggest surge in sales, with online shoppers expected to spend twenty-five percent more than the average adult shopper. When you’re in the market to purchase a loose diamond, consumers should gravitate toward merchants that offer value they can trust. Make sure the online diamond brokers you work with are GIA Graduate Gemologists. They should take the time to provide the diamond education you need in order to make the best decision possible. After all, understanding cut characteristics that make the most beautiful diamond in regards to brilliance, scintillation and fire is key when trying to maximize the value of your hard earned money.
Once you’ve narrowed down your search for the perfect loose wholesale diamond, you should engage a diamond broker to negotiate with the loose diamond wholesaler or diamond dealer on your behalf. Their goal should be to get the lowest price possible for your loose wholesale diamond. This is especially important since consumers are now using more of their cash and savings in retail spending according to the Federal Reserve. When it comes to opening our wallets to purchase for the upcoming holiday season, we must be less impulsive and more focused on maximizing the value of our purchases.
Once you are ready to purchase a loose wholesale diamond, make sure you can see the diamond in person. Your online diamond broker should have established relationships with fine jewelers in your area so you can decide if it is the perfect diamond for you.
Finally, the online diamond broker you work with should offer guarantees for the loose diamonds purchased. This includes a best price guarantee, return policy, and trade-in guarantees, so that when you’re ready to trade in your loose diamond for a different shape or larger diamond, you have the assurance that your online diamond broker is interested in being your diamond dealer of choice.
There’s no better way to win a customer’s trust than offering superior products, competitive pricing, and friendly and knowledgeable service to not only build a valuable relationship during the impending holiday season and tough economic climate we’re in, but one that brings you back for years to come.
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