ED Hardy Boots with an idea for a clothing line around his art
What do Madonna, Britney Spears, Snoop Dogg and Sylvester Stallone all have in common? No, not the newest romantic scandal in Hollywood – In recent years, a line of clothing has been by worn by all these celebrities and many more. It is not Gucci, Louis Vuitton or Burberry, which is the Ed Hardy clothing, the hottest new by French designer Christian Audigier.
Ed Hardy clothing takes its name from the man who inspired the line, Don Ed Hardy. Hardy is considered one of the best tattoo artists in the world in tattoo circles is called “the godfather of modern tattoo”. Ed Hardy style is very original and highly sought after worldwide.
Christian Audigier, who had designed lines for brands such as Urban Outfitters, Diesel and Von Dutch was a great opportunity in the work of Hardy. He approached Hardy in 2004 with an idea for a clothing line around his art and tattoo work. Hardy granted a license to use their work, and Ed Hardy clothing was born.
Ed Hardy clothing quickly became a sensation throughout the world, but no one took the new range of most elite of Hollywood celebrity. Madonna takes Ed Hardy caps and shirts almost daily, and Britney Spears recently filmed store massive incursions of California designers.
The reason for this success is the unique marketing style Audigier. He networks than any other designer in order to get customers to use the clothes as often as possible. When you consider how often some of these celebrities are photographed, ends up being a very lucrative form of advertising. Giving away free merchandise is much cheaper than forking hundreds of thousands of dollars to use the same celebrities in advertising campaigns. In fact, the official site of the brand has a “Celebrity Gallery” section is a selection of images with their clients Audigier celebrities.
The line is, however, not only for celebrities. It is also worth noting that the range is based on a style of tattoo that has endured for decades, so you can buy the ED Hardy Boots knowing that the range of Ed Hardy fashion show is not in the short term.
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