The Top 5 Reasons to Add a Blog to Your Website
If you have a website for any type of product or service, you should definitely consider adding a blog. There are a variety of reasons why this will not only enhance your website, but also expand your marketing presence online.
Here is an overview of the top 5 reasons to add a blog:
1. A blog tells Google that you update your website frequently
When you are frequently updating your website via your blog, Google will come back to your website more often. You want Google to catalog your pages as much as possible, as this leads to better search engine optimization results. Websites that don’t contain blogs tend to remain static. However, once you add a blog it will be easy for you to constantly update your site.
2. A blog on your website looks professional to your visitors
Many companies use a blog to establish that they are the industry experts in a particular field. A blog can promote and expand upon your point of view in a particular area. The end result is that you will gain additional credibility and become a source that your customers can trust.
3. You can easily update your blog without a designer
A blog allows someone who has no web design skills to be proactive about producing content. In other words, you don’t need to call your web designer every few days and ask them to add new content for you. If you have an established blog up and running, you can just log in and easily submit your new article. Your articles will be up and running in just minutes!
4. You can take advantage of web tools
Once you have an established blog, you can take advantage of different promotional tools on the web. One great tool to take advantage of is RSS feeds. With RSS feeds, your web visitors can receive notification whenever your blog is updated. That way they will be sure to read all of your content.
Also a blog and twitter work hand in hand. Twitter is truly an invaluable tool for promoting your business. When you post a twitter update, you can link it directly over to your website. This will encourage your twitter followers to visit your website. Once they are at your site, a good percentage of these visitors will read about the products or services you offer or sign up for your mailing list.
5. A blog will give your customers a reason to return to your site
If your website visitors know that you keep a blog, they will be far more likely to return to your site to read additional content. Also the old blog entries you post stay archived online. That means that someone could read something you wrote one or two years ago and be driven to check out your website.
In summary, if you are looking to improve your website and expand your presence on the web, you should add a blog. As long as you are producing good useful content, a blog can only help your business to grow.
JYD – Calgary Web Design
, Calgary Web Design
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