Items to bear in mind when protecting In The Open Dynamic Signage
Digital outside advertising is rapidly turning out to be the main solution in the outdoor signage industry. LCD TVs that are used for outside dynamic marketing are now currently being fitted in most retail sites, in car parks for the shopping centers and malls, to ferry ports.
One of the driving forces for the occurence of out of doors dynamic signage functionality is that it is the top rated technology for influencing customers buying decisions over digital signage that is rolled out in indoor places.
Like any venture, an outdoor digital signage mission has to be planned and pre-planning is important. From the spot were the signage is fitted, if the display is not seen it will touch the project from day one.
Next, you have to bear in mind the environment, as in the open dynamic signage is being installed into regions from Paris in France to Texas in America, so as you can appreciate, each place has various needs for security from the damp weather of France to the high temperature of Texas, now let us look at other elements of the outdoor digital advertising project, so you can get it right straight off the bat.
Climate – When setting up and fitting in the open electronic marketing, each area is unique, so you have to analyze what security your hardware needs, so you have to keep in mind a weatherproof LCD enclosure as these protect the inner hardware from snow to rain. These television casings turn a traditional LCD screen into a weatherproof outdoor LCD.
Dust and sand – now these can result in all varieties of trouble to the inner equipment, harzardous particles such as sand can cause the hardware or equipment to overheat and fail. So if the LCD enclosure does not have a filter fitted that can be cleaned on a regular basis you may have a possible issue as these unsafe particles can cause the filter to clog and over a short period of time killing the devices.
Due to the global market, an LCD enclosure has to be fitted with some kind of thermal management device, as the conditions in summer are fairly various from the climate in winter. The best resolution is an LCD enclosure that is fitted with thermal controllers including air conditioning units and heaters for the winter, these offer a solution that will cover a climate range from -30 to 150 Fahrenheit.
Power of the Sun – this is one feature continually overlooked when fitting in the open digital signage. The sun due to its strength can make the image seem to be unclear and complex to see, the sun can also cause the TV to overheat and finally fail. So the TVs sets need to be of either sun bright or at the very least have a high screen brightness.
Vandalism protection – Vandalism is accountable for 23% of outdoor electronic advertising projects failing, to avoid this many contractors look to fit or deploy an outdoor LCD enclosure that is made from steel.
Chloe is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.