Traffic Annihilator – Great Product, Shame About The Name!
It beats me why marketers for internet-based money-making products are so attracted by aggressive product names. Having begun my internet money making adventures with currency trading, I had more or less grown accustomed to the concept of the latest expert advisor (ie forex robot) “killing” the market, opening the way for titles such as forex assassin, forex godfather, ninja forex and so on. Then I progressed to gambling robots and found the same thing occurring, with Roulette Assault (in fact one of my favourite products), Roulette Bandit and, worst of the lot, Roulette Raper! I sort of hope that the last of these wasn’t too successful in its marketing strategy.
Now having moved on to Internet Marketing, I find the same images of carnage and destruction running wild. Don’t they want to sell anything to the fairer sex? CB Predators was illustrated with a ferocious Tyrannosaurus Rex and Search Engine Nuke with a mushroom cloud! Is there anywhere left to go with this trend? Unfortunately it seems that calming and affirmative messages may have their place in the yoga ashram, but probably don’t spur gentlemen readers on to use their clickbank finger. The funny thing about Traffic Annihilator is that the meaning of Annihilate is to reduce to zero and the purpose of the product is to achieve the exact opposite – to boost your traffic to the skies…
Fortunately, once I started to look into Traffic Annihilator and get a taste of what it can do, I was pleased that the name hadn’t stopped me in my tracks. It is a little hard to describe, as it has elements of ad swapping, link cloaking, an optional multi-tiered downline system should you wish to explore it, a great email facility using a safelist of members, to whom you can send a message every six days, depending on your membership level. And best of all, the ability to try out the basic membership level for free. They give you some credits to try out the adverts, for instance, and I was able to get some clickthroughs to affiliate product sites almost immediately.
The ad serving technology they use for T-A is quite inspired. Based on a popunder, which appears quite unobtrusively at the bottom of the screen, the neatest feature is a countdown of about 13 seconds, which reassures the uninterested that they don’t need to do anything to close it and lends a measure of urgency to those who might have some interest, spurring them on to hurry up and click. Add that to the fact that adverts delivered are always relevant to the niche of the main page being displayed and you begin to understand why clickthrough rates are much better than with standard PPC.
Although I was able to deliver bare-bones text ads with no investment, I quickly opted to upgrade with a 15 pounds per month Platinum subscription, to enable me to use colour and html in my adverts. Once I had got the hang of this, I discovered that I could grab one of the larger banner ads from my Clickbank affiliate pages and slot it right into the advert space. Animated gifs work very well for attracting the attention, even when the ad is appearing in a strip at the bottom of the screen. I also realised that I could insert ads for any product I wanted to promote, whether or not I was directing ads to the T-A site first. With my upgrade I received about 2,500 ad display credits, so I have started to load up on banner ads. I have also done my first mailshot to 1,000 members.
It is early days, but already my clickbank activity graphs are starting to rise and I think it is just a matter of time before the commissions start rolling in. I have certainly got my money’s worth – even if viewed as a cost per thousand banner display venue this system is remarkably good value. Add in the mailshots and ability to earn credits from referrals and custom links and I have to say that this is one of the most innovative products I have yet come across. And after all, what’s in a name?
Find out how to register for a free Gold membership with Traffic Annihilator. See an example of the new popunder advert format at Truth About Abs. Contact me with comments or queries at mark@thebotfarm.com
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