Jordan Series start – air Jordan 1
Michael Jordan and Nike, with a world inside their own myth. This is a pair of Nike Jordan and legendary shoe. After signing the contract, to proceed immediately to build Nike Jordan, Jordan in 1985, they named the launch of Jordan generation. In fact, a generation in terms of functionality and Jordan at the time not much different from other shoes, but it has a striking appearance — the black and red as the main color (then mostly white sneakers.)
Regardless of training or competition, Jordan wore these shoes. Because the color of maverick (and the Bulls do not like the white shoes), the Alliance against Jordan to wear these shoes, but fine. Fines has risen to $ 5,000 per game, but Jordan Nike paid for.
The value of Jordan not only in his $ 33,140,000 in the “high price” paid, not only to improve the box office, not on advertising. It is estimated that in the past ten years, Jordan has an income from the sports market, 35 million U.S. dollars, the world can not have any other sports stars manage to create such amazing huge wealth. Jordan came in after the Mike Tyson, but he hit only 1 of 800 million U.S. dollars arrived in Jordan in half.
Jordan’s influence far beyond their own and basketball, according to “Fortune” magazine assessment, Jordan-led 10 billion U.S. dollars worth of related industries and the annual output of Jordan to the United States up to 2500 billion sports industry exert great influence.
Jordan shoes 1: jordan alpha 1
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