Fiat back in the USA
At the Los Angeles international Auto Show this November Fiat announced its return to the North American Market; fittingly the Fiat 500 will lead the way, as it has done across Europe too. We will now not only see Fiat in Kent but Fiat across the pond too, this is a big bold move by Fiat but they are confident the move is coming at the right time.
Laura Soave, Fiat brand manager for North America explains, “With the new Fiat 500, a truly exclusive car in one of the most rapidly growing segments in North America is being introduced. It offers prestigious Italian design, value and efficiency, all smartly calibrated for our market.”
She added, “The Fiat 500 satisfies the new generations of Americans who want a captivating, customised, ecologically sustainable and technologically advanced vehicle that reflects their image. Like its historic predecessor, the new Fiat 500 redefines the concept of transportation and gives a new sense to expression and individual opportunities. At a time when America is returning to simplicity with renewed attention focused on the environment, our new car identifies with the current minimalist bent and offers an advanced and eco-sustainable technology enveloped by an aura of top quality, precision and style.”
The Fiat 500 will be available in three trim levels in America – Pop, Sport and Lounge. It will be available with one engine, the 100bhp 1.4 litre MultiAir. The 500 will be available with 14 paint colours, 14 colour match combinations, two interior colours, as well as exclusive accessories made by Mopar.
The US spec Fiat 500 will come with a four year warranty and four years of unlimited roadside assistance, in addition to a three-year/36,000-mile maintenance plan with parts.
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