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European and American-made warrior shoes fad, people tend to see the local sports brand of hope. However, people are more common scenario: people foot “Adi”, “Nike” trademark to show off intentionally exposed; shopping place certain domestic and international famous brand introduced a new style air max 2009 shoes similar; Overseas Chinese athletes wear shoes corporate sponsorship of clothing …… these are the brand to the world that China still faces obstacles: brand power, brand culture, not as a man; brand of innovation and independent R & D capability is not yet as a man; brand quality and brand professionals not as a recognition of people.

In addition, the Chinese sports brand in the world of evaluation also was lower. A staff member of Olympic Committee of Uzbekistan has publicly said, “prior to the movement of Chinese products sold here are a number of international brands of counterfeit goods. The appearance of counterfeit products, a high degree of simulation done, so the original can actually as real selling price is high, but very poor quality of these counterfeit goods, and some shoes to wear for a week air max 24-7 will be broken. “

The formation of a brand, one should have good business management to win the market, on the other hand also need to enterprises to accumulate heavy sense of cultural heritage. By enhancing product quality, expansion of product range and provide the appropriate after-sales and brand security system, etc., in addition to being the brand into the national culture, which people like their first win, and then gradually to the international market.

Fortunately, the local air max LTD shoe enterprises have gradually realized the importance of brand and brand culture. In the upcoming Asian Games in Guangzhou, the status of a high standard of events destined to select the sponsor of its high standards, rather than general business to bid successfully. The Guangzhou Asian Games and the “senior partner” in both the leading enterprises in China, there are international brands, all of them can be regarded as the leader in the industry.

Intellectual property system to take a self-dependent growth of the road, abandon a model other people’s so-called “shortcut” is the only way to success of local enterprises.