Using Effective Customer Management Tools
CRM or customer relationship management tools are designed to meet the demands of customer service, achieve sales targets and increase the profitability of the businesses. There are several businesses that find it difficult to explain the investments in similar applications but these are required when you are short of in-house technical resources. For such organisations, using a Microsoft hosted CRM can emerge as a feasible solution. It helps them to use this to their advantage when it comes to their retention and customer acquisition tools.
Microsoft Dynamics CRM 2011 is a relationship management solution that has the capability and the tools to create a proper picture of the customers from the first point of contact to purchase and then the period following sales. This CRM ensures flexible, fast and affordable solutions that are directed towards making measurable improvements in diverse business processes.
The sales process of your company might be quite complicated but the CRM comes with easy operability features and thereby improves the sales and marketing strategies of the business by targeting new customers, drive sales activities and also manage marketing campaigns. The sales module will help you in:
- Coordinating a centralised sales process and thereby maximise the sales strategy
- Increasing the sales pipeline with opportunities with qualified sales leads
- Empowering the sales force to come prepared for customer meetings for relevant customer meetings by giving them access to service histories and sales opportunities.
The present day economy is information driven where most of the companies have a huge bulk of customer data to handle. It is necessary to transform this information into actionable knowledge and change them to meet customer preferences and customer needs. Marketing and sales organisations have instant access to comprehensive customer details irrespective of the fact where it is stored along with the tools that are required to transform this information into action. This enables the marketing and sales force to:
- Direct the marketing efforts by proper use of the segmentation tools and an intelligent list.
- Understand the requirements of the customer along with analysis and reporting tools that are created on Microsoft SQL Server.
- Creating a single profile for each of the customers on the basis of the information collected.
- Executing smart marketing campaigns with the help of diverse and powerful analytic tools.
Every customer interaction offers a chance to strengthen the bond with your customers so that you can offer personalised services. Thereby you end up providing enhanced services to your customers so that the customer service modules can be managed better by
- Using a centralised dispatching and scheduling for management of the resources and the coordination of services
- Responding promptly to service issues by delivering answers in real time
- Resolving customer issues and thereby offering them the desired level of service.
The CRM enables integration and powerful customisation to meet the evolving needs of diverse businesses. There are options for the integration of third party ISV applications that include vertical solutions thereby giving ultimate flexibility.
Author Bio: Brian Terrace is a business consultant and shares his views on effective management of data and other integral aspects of business through his publications. He recommends the use of Microsoft hosted CRM for proper customer relationship management.
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