How To Attain Increased Conversions With Google Adwords
Never dismiss the power of your PPC ad copy because it should be obvious that it’s hugely important. The ad copy can make up for what is lacking in other areas, but almost nothing can make up for poor ad copy. It’s our pleasure to be able to share some advertising copy tips that are proven to make a difference. There are proven, time tested strategies to make money online that you can employ.
If you want to attain greatness with PPC, then learn how to properly test your ads. You can test all day until the cows come home, but if your ad copywriting leaves little to be desired, then you’ll be in for a struggle.
You can always keep right on testing even if you have very good existing conversion rates. You’ll realize better results in all your ad campaigns if you can set yourself apart from the others. One mark of the online marketer is laziness, and there are those who feel that it’s worth it to copy ads used by other PPC marketers. You want to distinguish your products, business, and maybe yourself; and you cannot do that when you copy other ads. Yes, learning how to write great ad copy can be done with the help of other ads, but you should never copy them outright. If you want to try it out, then that’s fine and you can just test it. What many lazy PPC advertisers do is come close to copying other ads as there are some words changed here and there. This isn’t really helpful for advertisers because the person searching will get confused seeing the same ads lined up in one place. We tend to feel ads will do better and have a higher CTR when they are totally different and unique from everyone elses out there. Everybody wants to make money on the Internet but only those who take action can do it.
One of the best ways to write simple ad copy that gets results is to ask questions that arouse interest in the searcher and curiosity. It’s a lot like asking someone a question that you just know will rake across the right nerve. Be sure to be as direct as you possible can and mainly because you don’t have much space to do it in.
All in all, from the above tips we understand that in order to write effective AdWords ads, you should focus on creating copy that is not only unique but also has the ability to attract attention. So continue your ad copy education, and learn about writing classified ads because that will help you with PPC.
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