Internet Marketers Need Podcasts Too
Perhaps IM marketers feel podcasts are not cool or effective in marketing. Maybe some think it’s just for hobbyists, or even radio shows, etc. But for marketers, podcasting is similar to a radio show because you can record it and put it online for people to listen to. Some people even make people pay to listen to their podcasts. But the average person does not try to make people pay for it. The objective is to create an audience in your market, and then you can market to them. We’ll discuss some effective points about podcast creation for you. There are some proven strategies that can help you make money online .
It is important that you plan out your podcast before you start recording. You really do not need to script-out the entire session, though. It’s much like an outline for an article, your podcast will come across much more intelligently and organized.
You want to stay away from very lengthy podcasts, so just decide how much time you wish to allot per sub-topic. You could even mix it up between organized content plus more improvised conversation. It helps you stay on topic. It also helps to keep you from talking for too long and creating a podcast that is much longer than you’d want it to be.
Also, before you publish your podcast, you’ll want to optimize it. Like blog posts and videos you can optimize your podcasts to be found by the search engines. You can add tags to your links and to the page on which the podcast is posted. Don’t forget that you can optimize, or SEO, your Show and Liner notes. Optimization of your podcast headline is something you will want to do for SEO reasons. If you do these measures, you can have the chance of getting search engine traffic. If you do these things you stand the chance of getting more traffic and more exposure. Take it for granted that you must spend time learning the right way to make money on the Internet .
It jsut depends on what you’re doing, but recording podcasts with evergreen information can be very useful. For the most part, though, your content needs to be evergreen. This is challenging in internet marketing but it can be done. Just see what kinds of topics you can find that have remained relevant. For the more current events and topically related events, it’s important to use the time stamp feature. Otherwise your listeners could get very confused. The idea, however, is to make your podcast worth listening to no matter when the listener comes across you. Podcasting allows you to establish yourself, drive traffic, build a list, and more. As a marketing method it is very effective for building an online business and build a list. If you cultivate it, then you can develop a following of loyal listeners which can become profitable. When you get to the point where people trust you, then you can market to them very effectively and profitably.
Processing your request, Please wait....
