Digital Marketing Solutions From A Digital Poster to a Video Wall
Outdoor digital signage is a developing sector with most of the solutions coming from Asia, these solutions can be straightforward plug and play solutions just like the lcd poster or a more sophisticated solution could be a large video wall, but there are some devices that do make life easier.
LCD poster.
This is a commercial grade screen that has a integral media player, this enables any retail outlet owner to develop their own content or even get suppliers to offer the sales media to market the suppliers goods, all that would need to be done is load the ads onto a computer and dragging the advertisements to the memory card via a card reader, here the content is stored. The memory card is then plugged into the media player and the ads will appear on the display.
Now this is were things get intriguing, as the media is managed through a remote control, so now you can have endless options on how the adverts is offered, for instance in landscape or portrait, ticker at the bottom or no ticker, (including different sizes of ticker), how the images and videos merge into one another.
When finished the digital poster can be setup to come on and power off at a preset time ensuring that the signage is only running when it is needed to publicize products or services.
A digital poster is generally used indoors; although there are some units that work perfectly well outside too.
As you can see if you can drag an image from your pc and add it to your iPod you can create jaw dropping and customer grabbing interest.
Now the other end of the business – The Video Wall.
A video wall is a big area that is used to show a big image or video, we have all seen these at shopping centres, they have historically consisted of large flat panel televisions, these are special screens as they are commercial grade with a very small bezel around the edge of the TV.
Now what deters enterprises of investing in this style of dynamic advertising is that they have been regarded as costly and highly inflexible, specifically when used at music concerts to enlarge the image of the musicain so the people at the back of the stadium can see the musicians.
However the difficulties are that the displays take up a lot of space, they are fragile and setting them up before the gig is time consuming.
But now with the introduction of an LED flexible video wall, things are about to change.
Outdoor digital signage is evolving first from using LCD equipment to LED, now this flexible video wall is utilising LED technology with vivid colours and clarity never seen before in outdoor digital signage, the pixel density is 2,100 each square metre.
The LED video manager is the brains of the devices, this comprises of a sender and receiver and as the names suggest send and receive the picture or video advertisements that is to be shown.
Chloe is the owner of the only leading manufacturer of outdoor LCD enclosure, being the founder of LCD Enclosures Global they also supply a range of digital poster as well as range of flexible video wall.
Processing your request, Please wait....
