Booming Links Of London Pondering Float
Links of London, the jewellery firm, is eyeing up a potential flotation on the london stock market which analysts reckon could value it at up to ?100 million.
This follows a 28 per cent rise in sales last year including a strong Christmas. Sales for the year are likely to top ?76 million, up from ?60 million in 2008 and ?45 million in 2007.
Greek jewellery, watches and accessories group Folli Follie bought Links for ?45 million (?40 million) in July 2006.
Folli Follie, which is listed on the athens stock market, is particularly strong in the far east but also has outlets in London and the US.
Sources close to Links said its parent was considering options including flotation, a trade sale and doing nothing. The two business are closely entwined, sharing distribution and purchasing channels. Any flotation could be early in 2011 and is likely to see existing management being given shares.
Today Links said last year’s sales “are expected to be up in excess of 28 per cent on the prior year”.
Andrew Marshall, chief executive, said: “We not only had an excellent Christmas trading period, but a great year as a whole producing record sales.
“That was in no small part due to the increasing recognition by our customers, both in the UK and internationally, of our uniquely adopted and strict ethos of providing honest luxury’.”
Links of london jewellery have been growing in popularity ever since the realease of their mega popular sweetie bracelet, the popularity of it could not have been predicted and surpassed any expectations, it has propelled the comapny to new heights and they are looking capitalise on their growing customer base.
As more and more shops open accross the country, the popularity shows no sign up subsiding and the links of london craze will continue to grow for some time yet.
links of london bracelets were the most popular bracelet in 2010. For more info on links of london visit http://www.links-of-london.org.uk
Processing your request, Please wait....
