Introduction To SEO
Since the widespread use of Internet technology, even small companies were allowed to develop marketing strategies that focus on the newfound power of the Web. The Web has become a major way to connect with clients and buyers; and as technology is constantly updated and enhanced, the market and economy is constantly reintegrated into a whole new community. It is not surprising that the Internet has become a main platform of marketing even for small and medium companies. Many enterprises are thus turning to Search Engine Optimisation (SEO) to become visible in what has become the largest and most comprehensive Yellow Pages and almanac in the world – the results pages of the search engines.
Knowledge on SEO techniques is now becoming a part of the regular arsenal of web developers. Designing a new website is now made with an SEO objective in mind. In actual practice, doing SEO means making a site more friendly and more visible to search engines, that is, it passes all criteria that the search engines use to determine a webpage’s relevance and importance to a given search.
Although the search engines never fully disclose to the public what the exact determinants are, they publicize several rules that can make a page rank high in a certain query. The search engines publish these criteria so as to help webmasters design their site to be more helpful to the end-user.
Generally, search engines are looking for specific keywords that tell them what the site is about, or they may look and follow the links to and from your site to assess how ‘popular’ you are in the Web. This whole process is basically what an SEO package hopes to influence, with regard to the algorithms used by search engines.
So why do you need an SEO expert? Well, the answer is that because you hope to become more relevant and more important to your target market. You can get an SEO proposal and quotation from a Singapore SEO consultant to know more about your options if you want to market your business online.
SEO pricing
A Singapore SEO company usually offers SEO packages for your online marketing needs. Generally, prices will depend on what you want to achieve and in what time frame you would to achieve results for your site. Also, service charges may be different depending on which search engine you want to focus on, e.g. Google SEO vs. Yahoo SEO. The overall demand for your keywords can also influence the price of an SEO package.
The objective of all SEO services, at any rate, is to give your site the visibility and ranking it needs on a search engine. Getting SEO services is the best way a gem of a site like yours can stand out from the riffraff.
Ferdie Martel works at an SEO company in Singapore. He vows to simplify marketing and make it accessible to small and medium businesses, joining forces with the largest global network of Internet consultants. Ferdie contributes regularly on Internet business services, web design, and all about SEO services.
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