LCD Advertising Poster The New Dynamic Signage Solution
Dynamic advertising is touching every business in some shape or form, this type of advertising medium makes it possible for the business to interact with the personal without them having to deal with the hard sell from a salesman. This is why a visit to the local car show room has reverted to using dynamic advertising for potential consumers to locate what their next possible car could be and more importantly how much it will cost without having to ask a salesman, putting the consumer in total control.
Try to remember the last time you where at a car lot and the salesman tried to sell you everything from the paint cover to the breakdown cover. Now using this new technology the car lot and car showroom is more of a relaxed environment with buyers looking through a database of achievable autos that match the prospective buyers criteria, such as color, door numbers, size of car and not what the dealership has in their car lot.
A digital poster at different regions in a showroom will make it possible for families to check out the cars in privacy, so they can check their interiors making sure they can afford the purchase, knowing they have a solid and reliable vehicle to take the kids to school. Most car makers have very deep pockets when they are advertising vehicles so the best option is for dealerships is to ask for the subject matter to be supplied to them so they just add it to the electronic poster.
Here the content or advertising campaigns is stashed on a storage device that when loaded into the poster the ads are brought to you, using audio, shots and video in the pesentation.
For illustration the LCD poster could have a weather feed so whenever the weather turned windy an advertisement may appear for the new “ultra hold” spray so the investment in the hair style is not just a 3 minute experience. This is helping to up-lift various goods in a hair beauty parlor.
The same can be realized at a salon, a good example would be whilst someone is having their gel nails redesigned, the digital poster can give ads for when the design or nails gets chipped, providing suggestions on repairing them but also promoting in-store goods, this type of promotion is very successful and ensures that your clients are informed as well as entertained when they have a treatment, is this something your rivals are doing?
Now far removed from the bright lights and glamour of beauty and hair salons, LCD posters are being used in quick serve dining places in the Britain, one chain in particular are installing 46” digital posters that exhibit the menu and drinks they offer to diners, so that they can make an up to date choice before they get to the counter.
This fish and chip shop chain have observed that by marketing the fish of the day they sell an extra 14% increasing profits greatly as these fish are plentiful and therefore cost less to order from the wholesale fish market. By controlling the menu in a digital format enables the franchise owners to customise their menu to some degree. For illustration if a pie supplier delivers them a range of steak and onion pies due to an over make they can add the details in the morning as they take delivery and at lunch time be selling them to the starving shoppers.
In America the quick serve restaurant market is seeing a massive change, as all the menus have to include diet data about each item – anyone who does not comply will be fined. The most cost effective way to comply with this law is to use digital posters, these are the same as a digital poster and will certainly be more cost effective than printed menus that once printed cannot be changed.
Chloe supplies a range of indoor digital signage hardware including a range of digital poster this range of digital poster are available in sizes from 19″ to 80″ and can be used in either portrait or landscape as well as manufacturing a range of digital signage enclosures.
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