The company says that thanks to the strength and creativity
imitation Panerai watches
The company says that thanks to the strength and creativity of its brands and its expansion into new markets, LVMH will continue its growth in 2008 despite the challenging monetary environment and an uncertain economic climate at the beginning of this year. Increasing market share and the profitability of its leading brands, as well as improving the results of its developing companies, remain LVMH top priorities.
All of these elements, says the company, allow it to confirm the objective of tangible growth in the Group’s results in 2008. Exclusive George Karelias and Sons Excellence to launch at Heathrow’s T5 In alliance with World Duty Free (WDF),In alliance with World Duty Free (WDF), Karelia Company will launch its new and highly exclusive flagship brand called George Karelias and Sons Excellence, together with Karelia Slims, to the duty free and travel retail shops at London Heathrow Terminal 5.
The new brand will retail for £35 (US$70). The T5 terminal responds to the challenge put forward by BAA Retail and WDF to create for passengers a new approach to the airport travel and shopping experience. World Duty Free passed this challenge to suppliers; it was looking for new and exclusive quality products. As Karelia was preparing to launch George Karelias and Sons Excellence in the U.K. domestic and duty free markets at the same time, it decided to delay its duty free launch to coincide with the opening of Terminal 5.
George Karelias and Sons Excellence is created with the best grades from around the world and has used the highest quality packaging available. The result is a cigarette that delivers a quality and superiority of taste that is not commonly found in Global Lifestyle makes its debut in Travel Retail Asia Pacific Duty free and travel retail (DFTR) distributor Global Lifestyle will make its debut in Singapore during the TFWA AP tradeshow at stand number N26.
The company is increasingly focusing on the DFTR industry’s penetration rate by introducing luxury lifestyle brands. It will be representing four brands for which it has worldwide DFTR distribution rights (Iittala, Peugeot, Sigg and Lexon). Melvin Broekaart, managing director of Global Lifestyle comments:“Nowadays the so-called big five duty free and travel retail categories occupy most of the retail space within DFTR, resulting in an average penetration of approximately 25 to 30 percent. I believe that by making luxury lifestyle brands available within DFTR the industry will succeed in significantly increasing this percentage.
Our concept of a pre-designed ready-to-go retail offering of luxury lifestyle brands that changes twice a year will make it possible and easy for retailers to offer something that appeals to the other three out of four travelers.” Today’s more mass produced brands. Virginia leaf from North Carolina, Zimbabwe fluecured, and Brazilian Santa Catarina create a rich and rounded taste with a perfectly balanced burning behavior.
Karelia has also spared no effort to create superlative luxury packaging. The 100mm cigarettes have hot foil blocked white tipping paper and are carefully presented in an embossed gold inner layer protected by an extremely rigid carton. The high quality finish of the packaging drives home the Karelia message that this is no ordinary cigarette.
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