Tyres at Tesco
TESCO is moving into the car tyre trade – in a deal with a former shelf stacker.
Britain’s biggest retailer is taking on the likes of KWIK FIT and ASSOCIATED TYRE SPECIALISTS in an attempt to pocket yet more of our cash.
It is teaming up in a scheme with BLACKCIRCLES.COM – a tyre specialist run by ex-Tesco worker Mike Welch.
From next month, motorists will be able to place orders on a TESCO TYRES website, then take their car to one of 1,200 affiliated garages to have them fitted.
As well as discounts of up to 40 per cent on their rubber, they will also get Clubcard loyalty points.
Chief exec … Sir Terry Leahy
Blackcircles boss Mike was a teenager when he used to stack pet food shelves at a store on Merseyside.
He told Sun City yesterday: “I was the one piling the Pedigree Chum and cat litter on the shelves. It’s ironic how things turn around.”
He added: “I’ve been chasing this deal for three years. Tesco’s marketing might will be great for us.
“And if you look at Tesco insurance, Tesco bank, there’s an obvious move towards them owning more of the motorist.”
Tesco already pockets £1 in every £7 spent on UK high streets – and selling tyres gives them yet more commercial clout. As well as enjoying a dominant share of the grocery sector, it has moved into everything from clothing to kitchens.
In October, Sun City revealed it is trialling a Home Services arm through which shoppers can book plumbers and electricians through its stores.
And earlier this month it emerged Tesco was taking on pawnbrokers with a cash-for-gold service.
Sir Terry Leahy steps down as chief executive in March.
Mike, a fellow Liverpudlian, grinned: “I think we’d find space for the big fella if he’s looking for a role. And I wouldn’t mind his job.”
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