Outdoor Digital Signage The Ultimate Advertising Solution is the Video Wall
Outdoor digital signage is the large growth industry to be in, with the development of new technology the solutions are becoming more creative and unique enabling firms to advertise in places and to exclusive varieties of customers for a lower cost than historic advertising solutions.
We have all see the substantial electronic marketing billboards at the side of the street, now there is a more cost effective solution for digital outdoor signage and this is the LED video wall.
What is a flexible video wall?
Well this is a large number of LED diodes that are cabled together to form an area 1 metre wide x 5 metres long with over 2,600 LED’s per 1 square metre part, what this does is offer a vivid colour (life like), but the advantages do not stop there, as well as offering a huge clear photograph or video presentation they also restrict costs.
Ok back to the start, these diodes are on a adaptable backing, so they can be rolled up or folded, reducing storage space, generally in the case of music festivals huge video walls are made from connecting together thin frame tvs, then the photo and video is tiled across the displays using sender and receivers.
How to fit a flexible video wall
Generally a video wall at a music concert can take up to 4 hours for 2 men to construct, this video wall, can from taking it out of the box to working a test video take up to 1 hour, what a cost saving in man hours. Rather than having to mount the heavy displays to the support structure all you need to do with a led video wall is connect the top of the video wall to clamps on the top rig then attach clamps at the sides and bottom, pulling the tensioner straps on the back of the video wall taking up any slack.
Storing a flexible video wall.
In contrast to the conventional led video wall and the dilemma of storing large flat panel tvs and the mounting frames, a flexible video wall reduces storage and transportation costs by 79%, as a result of ability for the product to be stored in a roll or folded up.
Now a flexible video wall that is perfect for all weather conditions except snow – but who would want to be out in sub zero temperatures viewing advertisements?
These weatherproof and dustproof solutions are as competitively priced as a common outdoor digital signage solution with the added benefit that if the facility is to be moved on a regular basis savings in labours time as well as storage and transit costs will prove the flexible video wall as an ideal marketing medium for tradeshows, exhibitions, football stadiums, music concerts, demonstrations and rallies.
To conclude.
It is reported that anyone using a led video wall over a standard thin frame video wall solution will save 80% on installation time, will use 79% less space for storage as well as saving 80% on transportation costs. The initial investment is around the same as the old technology of the thin frame video wall but any installer or event organiser can see the opportunities with this product.
The author is the owner of LCD Enclosures Global who manufacturer a range of steel LCD enclosure as well as supplying a flexible video wall for outdoor digital signage.
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