3 Common Marketing & Business Gaffs That Will Kill Profits
It is feasible that the percentages for IM business failures is very comparable if not higher than that for offline businesses. For many years I’ve read the identical statistic that 80% of offline business owners fail within two years. It is not possible to know all the individual reasons why so many people fail at internet marketing. But if there was any one single biggest reason for failure, it would be making mistakes and miscalculation of all types. Quite often people are misinformed when they come to the business table in the first place. Nonetheless, when somebody goes down in flames and they have failed, then that is enough for most people to cause them to quit.
It is simple to follow the mistaken perception that providing enough choices for people will certainly capture the greatest number of them in your marketing and advertising net. The challenging thing is that is a normal line of logic – to give people choices and options so there will be a little something for everybody. Giving folks a range of options frequently tends to be a flawed strategy if you want to make sales. It is counter-intuitive, but giving people in your sales funnel a great deal of options can backfire. The simple reason is that, typically speaking, people are terrible when it comes to making a choice. Buying decisions are very tough for a lot of, if not most, people to make. They can be filled with so much doubt that it is far too easy to just ignore it and not buy.
All of us tend to assume others think the way we do; and that is why you must not think everyone is cheap simply because you may be. What we are getting at is the erroneous presumption that all people want the most rock bottom price. It is common knowledge that prices for the same merchandise can range from very cheap to costing quite a lot. Products priced in the upper stratosphere have been known for a long time. If everyone was cheap, those companies could not have survived as long as they have. There are many reasons why some people prefer to spend on excellent items. So if you truly have something to offer that is really high quality, then you must learn how to position your product in your advertising copy. It clearly can be done, so maybe study those businesses who do sell higher priced products.
Have you ever had the notion that a product or service was so great that everyone must need it, or that everybody will buy it? We all have at one time or another. On the other hand, over the years there have been a few products that seemed to appeal to everybody. Yet there is no single product or service that everybody has bought. The reason you have to avoid this idea is it will sabotage your efforts; you will begin to slack off and lose the marketing fire. If you begin to imagine your product will be universally liked, then that will lead you down harmful paths. Not everyone will want to purchase from you, or your product or service.
Find out about Bill Arnoldi of Fireball Tech Tucson Computer Repair and Core Business Strategies Search Engine Marketing, an marketing and e-commerce manager with over 18 years of experience in system design, networking and Search Engine Marketing including SEO, SEM, WSO
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