Discover How You Can Improve Business with Testimonials
Trust is difficult for everyone online, and for good reasons, but it’s something that any reputable online business can achieve in its customers.
No one will ever do business with you if they can’t trust you to some degree, and one proven method is – as you know, through the presence of testimonials. If you’re in the position where you have made some sales, but you don’t have many testimonials, then that needs to be addressed, immediately. Here are some terrific approaches you can take today to build up your store of testimonials.
One of the easiest ways to get testimonials from your customers is to simply ask them. Most of the time people won’t really praise a company or a product in writing, even if they love it. It makes sense that if they don’t think about it, then you need to and should by asking. However, customers do know about providing feedback, especially if they’re not happy, so if you think they’re not upset about anything you can request feedback. Ok, then once you get your feedback, then you have to carefully read it for the positive thoughts. If you have any material that can be used, then you need to get their permission to use it in your marketing and testimonials. You will most likely find that most will be agreeable to this, but you may find some who’ll be uncomfortable about it. Besides that, asking for a testimonial is a great way to build an one on one relationship with your customers because they will feel valued when they see that their feedback is taken into consideration. Obviously, this has a snowball effect because you’ll get more sales with more testimonials, and you can keep repeating the process. Do all you can to get a picture of the person because that will add to the power of the testimonial. It’s been proven over and over that testimonials with photos are more effective than without. We’re not making up this stuff, the picture plus the testimonial has actually been researched and shown to be highly effective. It’s natural for some people to feel uncomfortable about providing a pic, and you have to respect their wishes.
Last but not the least; a good way to frame your testimonials would be to have comparisons with your competitors. It’s always a good idea to avoid talking directly about your competitors in a negative light. However, if your customers or a third party pitches you against your competitors and compares your service throwing positive light on it, it will be counted as a valid insight and will be taken seriously.
No made-up testimonials, ever, and everything has to be legit and above board. The more you keep going and getting more real testimonials, then pretty soon people will see and maybe feel that everything is for real.
The conversion rate for my personal how to jump higher for basketball online business would be so much higher with a few very good testimonials. All online services need them.
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