Roaring gross sales make the idea of a float appear more interesting
Links of London, the jewellery chain, is mulling a listing on the London stock market that may value the retailer at about ?100 million.
The flotation options emerged earlier following a buying and selling update from Back links boasted “an exceptional Xmas trading period, but an incredible yr like a whole”.
Hyperlinks is greatest regarded for its ?110 “Sweetie” bracelets, which have soared in reputation previously two many years to come to be a fashion must-have; spawning copies from other merchants, which includes H Samuel, also as 1000’s of counterfeits on the web.
Gross sales for 2009 are expected to hit a report, growing greater than 28 per cent greater than the ?60 million recorded in 2008, which represented a 33 per cent rise on turnover the prior yr.
A organization insider stated yesterday that a lot in the group’s recent results was attributable on the bracelet, to which owners can add charms for ?45 every: “The Sweetie is thought to be a sizable part of the current accomplishment, due to the fact customers then go in and purchase charms to add, further boosting revenue.”
A flotation is one particular of several possibilities that Folli Follie, Links’ Greek parent firm, is understood to be thinking of inside the gentle of your chain’s current progress spurt. Analysts put the company’s worth at ?100 million, provided the scale of expansion because it was bought by the Athens-listed accessories retailer for ?40 million in July 2006.
Back links has branched out from its unique London base to open 42 British outlets, as well as forty international outlets in spots including New York, Paris and Hong Kong.
The group yesterday attributed its buoyant revenue figures, at a time when other merchants are battling to stay open, to offering “honest luxury” to customers. Andrew Marshall, chief executive, explained: “Links’ prospects assume worth but not on the expense of a compromise in top quality.”
A reshuffle within the three years due to the fact the acquisition set up a whole new management workforce and artistic director, Elizabeth Galton, that is credited with repositioning the brand by turning approximately its jewellery array.
The group has also been instrumental in helping police shut 140 fake online Backlinks shops. Links wouldn’t comment on the flotation.
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