Magazine Advertising Tips that wont Break the Bank
Why use Mass Media? Well, it gives you a wide spread identity and recognition, which in turn, makes your localizeed marketing more effective. It helps you establish and maintain a brand. Mass Media is far less expensive than it has ever been, and it now widely offered to small businesses.
Most businesses think that using mass media in their marketing campaign is out of the question due to its perceived costs and only to be used for larger companies. This just isn’t so. This article has some great cost effective ways to use the reach and power of mass media for your next marketing campaign. Take another look at your Marketing Strategies to find some good areas to incoporate into mass media.
Radio
I like Radio when it’s a Question & Answer type scenario; ask an expert show; something which sets you up as an Expert. You can negotiate the price as it supplys the public valuable information, which is the empowerment of Radio. It’s an Ad disguised as a Resource! A Win-Win for you and the radio station. Make sure to give out a short website address and phone number. Make both easily memorable. Track the results!
? Another strategy is to run cheap, short ads on less popular stations, bundled for uttermost savings but make sure you test and track them to ensure a good ROI.
? Be sure to personalise your Ads and you do the talking. This is a great opportunity to connect with your prospects.
? Partner up with other strategic businesses to offer complete solution radio talk shows, like a panel of experts to give out advice. This is of import: Have the moderator give out one website address and one phone number and the prospect can choose the company (or better yet companies) to follow up with. You can offer discounts for conjunctive services and meet the customer as a dual solution. A marketing fulfilment company can help you set up and maintain a coop partnership. For example, a Landscaper can partner with a Landscape Designer, which are two services that can be combined for a total solution for the customer. You can coop the cost with your Strategic Partners. You can kill the competition with this strategy! Make sure you choose your partner(s) carefully.
? Put your Ads on the website for people to listen to, especially your Q & An Expert Sessions.
? Interviewing the President of the company can be a great way to start, giving you pile of material to draw on to make a variety of Radio and Online Ads. This is a very effective use of your Ad dollars.
? Consider the good afternoon for peoples drive home for your radio ads, you’ll have their attention.
? Always reference your website and an easy to remember number. 9 times out of 10, if the website is easy to remember, the listener will find it.
TV
You can cost effectively target your audience. The average U.S. Household watches an average of 8 hours TV per day, with the average viewer watching 4 hours per day.
? TV is a great set up for your Sales Page on your Website.
? Avoid prime time and take advantage of fringe time. Consider a media buying service to really save on your ad times; they often buy unsold TV time for pennies on the dollar.
? Consider hiring an inbound telemarketing cal centre to take the calls off your ads, no matter the hour of the day. If you use a different phone number from channel to channel or ad to ad, you can easily track them.
? Direct Response TV can offer your prospects the entire sales performance. This is a powerful system! Some direct Response advertising can be bought on a per inquiry or sales basis, taking a lot of risk out of your capital outlay.
? The TV station can provide all the Production services, saving you thousands. However, with a good marketing advisor, you should write the script. I like a Storyboard because it helps you visualize the Ad. Save money by having a pre-production meeting to ensure things run promptly and smoothly on production day. The less the editing, the more economical your ads will be – plan ahead! You ordinarily can create three good ads in one production day – good planning can help you achieve this great use of time and money, which brings your production cost per ad to about $300. Shoot in digital so you can replay it immediately and quickly make any fixes.
? Concentrate on 30 second spots. Direct Response sales ads should be about 2 minutes and keep the phone number visible during the entire ad.
? Show your product or service in Action. This is the real advantage to TV ads.
? Don’t make the Ad more interesting than your product.
? Remember a TV’s volume may be muted so tell your story visually!
Outdoor Ads
A lot of outdoor ads are not effective as they aren’t visual enough and can’t be read at 55 mph. However some good ways to make it more effective: tell the driver to Exit Now; contains a big arrow; is very visual; and your ad is in an excellent location – all of these variables can add up to a successful billboard ad. Being a constant reminder to commuters that you there and ready for them, can be powerful. Outdoor billboards are excellent in establishing an identity and brand for your business. However, on the flip side, they can be very expensive.
? Use no more than Five Words; use one large Graphic; make sure it is well illuminated.
? If it is a Digital Board, make sure your Ad stays up long enough for passer bys to visually take it in and act on it.
? Consider sharing the Billboard with another business in your Office Park or Retail Center and / or have your Office Park or Retail Center mentioned for even greater cost savings!
? Consider other less costly alternatives like bus, taxi or bus stop Advertising if it serves your market well.
? Remember, an Outdoor Ad should be clear from afar as prospects will be viewing typically from a moving vehicle.
? Be careful to design your sign with the persona and taste of your community in mind.
Mass Media is a fantastic addition to your Marketing Strategies for ultimate company success. Radio, TV and Billboard Advertising needs to be part of any company’s Business Plan for a Start Up Business to be successful in the ever growing and ultra competitive markets. Frank Goley is a highly experienced business consultant for ABC Business Consulting, and he is author of a business plan workbook. Frank also writes the business success blog, and he has written over 170 articles on business success.
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