Elements of Social Media Optimization
The most important objectives of the SEO is working to make search engines efficient crawling the web, working with site content based on keywords and creating links to specific key words and terms that benefit the growth of content and site.
Optimizing for social media (social networks) on the other hand, focuses on penetrating the walls of user-generated content in order to be a dynamic part of the online community. This is not something easy or that is done from one day to the other, takes time. The fact incorporate a button on your website that refers to any means of communication does not indicate that your website is ready and optimized for broadcast networks. Social media is another opportunity to display their content to thousands of potential customers and hundreds of incoming links. When this succeeds, the growth is exponential, but not always the results obtained are linearly measurable. It is essential to keep in mind that social networks are comprised of people, their needs, conflicts and individual emergencies, so the results obtained by each action taken may vary considerably.
The key to success in social media is to recognize what is the right time to meet the objectives related to your business. To accomplish your goal, know your audience and be able to set goals.
A large percentage of online businesses can benefit from optimization social networks and that most communities provide a certain level of benefits related to your market. The important thing is not to lose their way out before their commercial and marketing objectives, such is the extent that we allow social communities not to be clear on our course, and we could easily find taking actions that have no answers. The results will inevitably between the medium and long term, where we will measure some figures that will be useful later to adjust and replicate the actions in other social communities.
Some of the profits will be:
* Improve online sales in all social spaces
* Increase the strategic actions and his followers as email marketing activities, newsletters, online surveys, etc…
* Measurement of the visits to study the effectiveness of information and the impact on visitors.
* Improve the time visitors spend on your website through content optimization and enhancement of information for potential customers or visitors. Resulting in a lower bounce rate on your website.
* Increase the percentage of unique visitors to subsequently become repeat visitors bring.
* Study the key words and their incidence in the results of the search engines as the target market you are addressing
* Improve their standards of RSS syndication and loyalty to his followers.
* Improve their statistics in the social networks through the optimization of content that is relevant to members of the community.
Most of all these tests are useful and applicable to the measurement of marketing objectives that arise for a business online. However, as mentioned above, the impact that produce your web visitors, the navigability of your site, how long it takes to load, the number of page views and content quality will impact differently on people and the results may be different. Every day, the major search engines are evolving to incorporate better results, photos, videos, news, etc… Success will mean identifying new metrics that go emerging and dynamic content of your website as they are updated metrics. This does not mean be aware of how websites are measured for position but the important thing is not “stuck” with the content and has a website to generate interest content all the time.
To do this will be important to consider:
* The number of articles on its website that have been incorporated into other sites or blogs.
* The number of supporters who have joined your website or blog, or have made their fans.
* The positive feedback that has a video uploaded by you or your company name.
* The number of positive ratings that are associated with the results or the content of your website when searching.
Increasingly, the issues can be seen on the internet and therefore measure, in recent years the Internet has evolved so much that anything worthwhile done, it is worth measured. Optimizing for social media was one of the most successful in marketing online, but has not yet reached a consistent spot in terms of measurement and conversions, all tend to that soon we can have a more technical oiled to track and measure much finer.
The benefits of marketing on social media vary depending on what you are expecting. Some of the benefits obtained by performing this optimization is keyword rich content, greater visibility and continuous increase of quality inbound links. Social network optimization enhances the natural work to be performed on a website with an SEO campaign.
eRocketFuel provides various social media boot camps including twitter, YouTube, LinkedIn and facebook boot camp.
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